Product Owner - MarTech (D365 & Azure DevOps) - Birmingham - Seneca Resources

Description

Job Title: Product Owner - MarTech (D365 & Azure DevOps)

Location: Birmingham, Alabama

Type: Contract to hire

Rate: $60/hr on W2 (Based on experience)

Position Overview

The Product Owner will lead the delivery and continuous improvement of the organization's Marketing Technology (MarTech) platform, primarily built on Microsoft Dynamics 365, Power Platform, and Azure. This role is responsible for managing the product backlog, translating marketing strategies into technical deliverables, and ensuring successful execution within a Scaled Agile (SAFe) environment.

The ideal candidate will combine strong product ownership experience with hands-on knowledge of Microsoft's ecosystem, customer data platforms, and agile delivery practices.

Core Responsibilities

1. Backlog & Vision Management

• Own, create, maintain, and prioritize the product backlog in Azure DevOps (ADO).
• Ensure user stories are clearly defined, include acceptance criteria, and are ready for development.
• Translate marketing objectives such as lead conversion, customer retention, and personalized journeys into technical epics and features.
• Balance technical debt, architectural improvements, and high-value business features to maximize product value.

2. Technical Solutioning (MarTech Stack)

• Guide the design and enhancement of solutions built on Dynamics 365 and the Power Platform.
• Support development of model-driven apps, automated workflows using Power Automate, and custom components to improve marketing operations.
• Oversee customer data unification using Customer Data Platform (CDP) capabilities.
• Ensure effective use of customer profiles to build high-value segments and real-time marketing triggers.
• Collaborate with architects and data teams to ensure Azure data sources (Data Lake, SQL, etc.) are clean, accessible, secure, and compliant.

3. Scaled Agile (SAFe) Execution

• Lead Program Increment (PI) planning and identify dependencies with cross-functional teams such as Sales, Data Engineering, and Security.
• Participate in agile ceremonies including Daily Stand-ups, Sprint Reviews, and Retrospectives.
• Serve as the primary liaison between Marketing stakeholders and IT leadership.
• Manage stakeholder expectations related to scope, priorities, and delivery timelines.

Required Qualifications

• Experience as a Product Owner or similar role in an Agile or SAFe environment.
• Hands-on experience with Azure DevOps (ADO) for backlog and sprint management.
• Strong knowledge of Microsoft Dynamics 365, Power Platform, and Azure services.
• Experience working with customer data platforms (CDP) and marketing automation tools.
• Ability to translate business requirements into technical user stories and features.
• Excellent stakeholder management and communication skills.

About Seneca Resources

At Seneca Resources, we are more than just a staffing and consulting firm—we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.

When you work with Seneca, you're choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide. We take the time to understand your goals and match you with roles that align with your skills and career path.

Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.

Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.