Director, Social Media - New York - Sony Music

Description

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As the Social Media Director, you will play a critical role in setting and leading the social media vision across Ultra Records' roster and label brands. Reporting to the Head of Marketing, this role drives the strategy, execution, and evolution of social media as a core engine for fan acquisition, artist development, and commercial impact.

This position blends high-level strategic leadership with hands‑on creative and analytical oversight. The Social Media Director will manage and mentor a team of social media managers, collaborate closely with artists and their teams, and represent social media strategy in cross‑functional and commercial partner conversations. The ideal candidate is deeply fluent in social culture, data‑driven in approach, and passionate about dance and electronic music, with a proven ability to scale artist brands in a fast‑moving digital landscape. They will also possess a strong understanding of digital marketing tools, data analytics, and key platforms such as Melody IQ, Chart Metric, Sony's internal data tools, and others, while balancing creativity with the ability to drive measurable results.

What you'll do:

• Own and evolve the overall social media strategy for Ultra Records and assigned artists, ensuring alignment with artist vision, label priorities, and Sony Music objectives.
• Lead, manage, and mentor social media managers & agency retainers, establishing clear creative standards, workflows, and performance expectations.
• Work cross‑functionally with marketing, digital, creative and commercial teams to align social media execution with broader release strategies, partnerships, and monetization initiatives.
• Oversee platform‑specific strategies across META, TikTok, YouTube, Snapchat, Twitch, Discord, and emerging platforms.
• Ensure best‑in‑class community management and fan engagement across all label and artist‑owned social channels.

Content & Creative Direction

• Set creative direction for short‑form and long‑form content strategies, balancing trend‑led execution with authentic artist storytelling.
• Partner with internal creative teams to oversee the development, execution, and delivery of artist and label content, key art, and video assets.
• Guide influencer and creator strategies, including campaign concepts, agency collaboration, creative approvals, and performance evaluation.
• Serve as a senior point of contact for artists and their management teams on social media strategy and fan engagement initiatives.
• Collaborate directly with artists to develop social‑first campaigns that drive fan growth, engagement, and long‑term audience development.
• Maintain clear, consistent communication and alignment across social, marketing, digital, international, and A&R teams.

Data, Analytics & Optimization

• Establish and track KPIs related to social growth, engagement, and conversion in collaboration with the Head of Marketing.
• Leverage analytics tools including Melody IQ, Chartmetric, Sony internal tools, and native platform insights to evaluate performance and optimize campaigns.
• Oversee reporting for priority releases and ongoing artist development, translating data into actionable insights and strategic recommendations.
• Monitor real‑time trends, viral moments, and fan behavior to inform reactive and proactive content decisions.
• Represent social media strategy in internal and external commercial partner conversations, including platform partners and brand collaborators.
• Identify new platforms, formats, and partnership opportunities that meaningfully expand reach, engagement, and fan conversion.

Who you are:

• 6–8+ years of experience in social media, digital marketing, or artist marketing within music, media, or entertainment, preferably within dance/electronic music.
• Proven track record leading social media strategy and managing teams across multiple artists or brands.
• Deep understanding of social platforms, DSP ecosystems, influencer marketing, and emerging digital trends.
• Strong balance of creative instincts and analytical thinking, with the ability to turn data into clear strategic direction.
• Excellent communicator and collaborator, comfortable working with senior leadership, artists, managers, and external partners.
• Highly organized, detail‑oriented, and able to thrive in a fast‑paced, culturally driven environment.
• Passionate music fan with a strong pulse on electronic music culture and online communities.
• Comfortable working flexible hours, including nights and music events, as needed.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company‑paid identity theft protection and resources for pets, mental health and meditation resources, industry‑leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back‑up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next.
• Time off for a winter recess.

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$90,000 - $100,000 USD