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El Segundo

    Digital Advertising Operations Specialist - El Segundo, United States - The Los Angeles Times

    The Los Angeles Times
    The Los Angeles Times El Segundo, United States

    3 weeks ago

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    Description


    Join the hundreds of talented and innovative team members who are making an impact every day at California Times, incorporating Los Angeles Times.

    Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the Los Angeles Times team is the place to be.


    Job Description Summary

    About the L

    A Times:
    Our mission is to inform, engage, and empower.

    Our storytelling and journalism help people in Los Angeles, in California and across the globe understand their world and make real decisions about their civic, social, personal, health, family and work lives.


    Join our team as a Digital Ad Operations Specialist and play a pivotal role in managing and optimizing digital advertising campaigns across diverse platforms.

    You will be responsible for campaign trafficking, ensuring creative quality assurance, and seamless execution.

    Your contributions will extend to setting up, managing, and refining advertising campaigns, while supporting the team in developing operational strategies for our digital products and services.


    Job Description

    As the Digital Advertising Operations Specialist you will be responsible for campaign trafficking, creative QA and execution.

    While performing a range of tasks related to set up, management, and optimization of digital advertising campaigns across various platforms, and aiding the team in the overall operational strategies for digital products and services.

    Responsibilities


    • Responsible for the quality and timely execution of client campaigns through connected tracking and trafficking as well as implementing pixels and tagging on websites.
    • Responsible for all components of digital campaigns; assist Campaign Ops Manager in day-today support, troubleshooting, QAing campaigns, and providing overall coverage for the team
    • Ensure proper execution, optimization, and delivery
    • Proactively review campaign assets (Creative, IOs, and tags) and monitor all campaigns for both delivery and performance, providing recommendations and consultancy for full optimization fo campaigns
    • Assist Ops Manager with taxonomy, data governance, ad tagging, and Salesforce/ Order Management product mapping
    • Perform quality assurance and analysis of creative assets and third-party ad tags
    • Manage the operational aspects of custom digital products - sponsored Newsletters, Branded Content promotion, in-house admail (via Sailthru), 1st party data cohorts (via Permutive)
    • Collaborate with Product, Development, and relevant teams to ensure new products meet Sales and Operational needs - assist with operational roll-out; test and confirm functionality of new ad products and ad experiences
    Qualifications


    • Bachelor's degree
    • 2+ years in Digital Advertising
    • Requires experience in Google Ad Manager, and third-party networks, and third-party exchanges
    • Proficient in Ad Tag Syntax or HTML required
    • Proficient in Microsoft Office, Google Suites, web search database search.
    • Must be detail-oriented and have the ability to thrive in a fast paced environment
    Preferred Qualifications


    • Strongverbal and written communication skills and the ability to prioritize tasks
    • Strong knowledge of web-based, mobile and video display advertising units
    • Strong familiarity with advertising and digital marketing terminology
    • Experience in ad units of measurements (CPM/CPD/CPC)
    • Excellent interpersonal skills with strong customer focus that conveys responsiveness and competence
    • Strong analytical skills with the ability to interpret data and make data-driven decisions
    The L.A.

    Times is an equal employment opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law.

    We actively work to create an inclusive environment where all of our employees can thrive. Explore our company history, achievement, values, mission and more on our career site.


    The pay scale the Company reasonably expects to pay for this position at the time of the posting is $68,500 - $75,500 and takes into account a wide range of factors including but not limited to skill set, experience, training, licenses, certifications, and other business or organizational needs.

    Compensation will be determined based on the above factors along with the requirements of the position. At The L.A.

    Times, it is not typical for an individual to be hired at or near the top of the range for the role.

    Please visit our career site to view the benefits available to our employees.

    The Company is a mandatory vaccination employer for COVID-19 and its variants. The Company requires that its employees be fully vaccinated as of their start date. If you require a medical or religious accommodation, we will engage in the interactive process with you. Proof of vaccination will be required prior to start.

    If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date.


    Thank you for your interest in joining our team at the Los Angeles Times We look forward to reviewing your application.

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