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Poughkeepsie

    Marketing Director - Poughkeepsie, United States - Pyramid Management Group

    Pyramid Management Group
    Pyramid Management Group Poughkeepsie, United States

    3 weeks ago

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    Description
    About Us

    We are Pyramid, one of the largest, most innovative, privately-held real estate developers in North America with 14 retail-based tourist and entertainment destinations located throughout New York and we are


    WHAT'S NEXT
    .

    For over 50 years, we've built a reputation for always being ahead of the curve.

    Replacing outdated anchor stores and retail tenants with hotels, luxury spas, vibrant entertainment venues, restaurants, fitness centers and residential complexes.

    And we're just getting started.

    At the core of our success: our people .

    And an energetic workplace environment that rewards hard work and success with a culture that fosters growth and sparks new ideas every day.


    If you're a self-starter, fearless and ready to play an active role in one of the largest transformations our industry has ever us.

    The Role

    And be a part of


    WHAT'S NEXT
    .


    We're on a mission to find our next great Marketing Director at our Poughkeepsie Galleria property, the dynamic retail, dining and entertainment destination located in the heart of the Hudson Valley.

    If you want to work in a fast-paced setting and thrive in an environment where you can make an immediate impact, this is the opportunity for you.

    The Marketing Director role is critical to the success of our properties.

    From leading all of Poughkeepsie Galleria's digital marketing, public relations, on-site events, social media, website and community partnerships, every part of the Marketing Director's role is built around driving traffic to the center while growing relationships with tenants, community partners, media and more.

    What's more, the Marketing Director will be tasked with supporting the lifeblood of our organization - leasing.

    The Marketing Manager will support Pyramid's corporate leasing team through marketing materials, market tours and site visits as they pursue leasing deals both regionally and nationally as part of their role and effort to fully lease the center.


    Make no mistake, we will provide all the tools, resources and mentoring you need to not only be successful, but confident in your critical role as a Marketing Director.

    What Will You Do?

    Create and nurture relationships that create tenants for our shopping centers
    Establish Marketing goals to ensure market share and profitability of the Center
    Develop and execute innovative Marketing plans and programs, both short and long range, to ensure the viability of the Center through profit growth and merchant mix
    Assist the Leasing Representative through the creation of tailored leasing presentations, including pamphlets, brochures, presentation packages, and targeted advertising. Maintain updated leasing support information regarding local competition, development, tourism, housing, etc.
    Develop and maintain positive relations with Mall Merchants, including Store Managers, District Managers and Regional Managers
    Oversee the mall website and social media profiles to ensure that our centers and stores are being properly advertised in the digital world
    Develop and administer the Marketing budget in a responsible manner, striving to increase the overall profitability of the Center to include the exploration of all budgetary variances
    Ensure effective control of Marketing results and that corrective action takes place to be certain that the achievement of Marketing objectives are within the designated budget
    Plan and oversee the organization's advertising and promotions activities including traditional and digital marketing efforts to properly promote center

    Recommend changes in the basic structure and organization of the Marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to Marketing problems and opportunities.

    Create and maintain a constant flow of key information between mall management, Home Office and tenants
    Develop and maintain relations with local media to enhance public relations and exposure of Center
    Write press releases and distribute to media outlets
    Develop and maintain relations with local Chambers of Commerce, town/county officials, CVB's, hotels and other personnel pertinent to the centers growth
    Oversee the proper collection of all annual Market Research
    May act as Manager on Duty on assigned weekends

    Ideal Characteristics

    Bachelor's Degree in Business, Communications or Marketing
    Creative
    Social media savvy
    Content machine
    Self-starter
    Entrepreneurial drive
    Team player hungry for success
    Minimum of 3-5 years of experience in Shopping Center Management, Marketing or retail/general business.

    Job Posted by ApplicantPro
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