Public Relations Director - Indianapolis, United States - Alzheimer's Association

Description

Title: Public Relations Director - Greater Indiana Chapter

Position Summary:

Reporting to the Chapter Executive, the Public Relations Director leads marketing communications for the Greater Indiana Chapter, delivering against Concern & Awareness goals while supporting the full mission of the organization. This position is largely responsible for maintaining concern about the disease and increasing awareness of the Alzheimer's Association by garnering local editorial news coverage throughout the Greater Indiana Chapter territory. Media relations is approximately 60% of this position.

In addition to media relations, this position is responsible for ensuring paid and organic social strategy and execution. The Director owns collateral, digital, paid and/or donated media for the Chapter.

The Public Relations Director works closely with the leaders throughout the Chapter to develop strategic marketing communications support for our Care & Support, Research, Public Policy, Development and Diversity, Equity & Inclusion initiatives. The Public Relations Director sits on the Greater Indiana leadership team.

Responsibilities

Essential functions and responsibilities include, but are not limited to:

• Collaborate with the Chapter Executive and peer leaders to develop, execute and evaluate community communications opportunities that complement the Alzheimer's Association national strategic plan.
• Manage year-round, community-wide media relations strategy and implementation, including:
  • Leverage and/or develop full mission story ideas and key messaging that aligns with the mission and brand of the Alzheimer's Association;
  • Cultivate close relationships with local media across media types and at diverse outlets so that they are responsive to story ideas and turn to the Association when they have dementia-related needs;
  • Ensure staff and volunteer spokespeople are prepared, equipped and empowered to represent the Association with a clear mission narrative when appropriate;
  • Pro-actively insert the Alzheimer's Association into relevant trends and creating new opportunities;
  • Collaborate with the Home Office to manage issues communications;
• Oversee and manage social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.) as appropriate, including:
  • Leveraging editorial calendar to plan full mission content;
  • Identifying paid social opportunities that complement traditional paid and/or donated efforts;
  • Analyzing insights to evaluate engagement and optimize posts.
• Promote strategic initiatives across marketing communications channels, including:
  • Maintain digital platforms to maximize brand awareness and ensure a positive user experience;
  • Write and edit content for weekly e-newsletter;
  • Negotiate media buys and/or donations with local media outlets, including resizing of existing creative on provided design platforms;
  • Leverage and/or develop print and digital collateral as necessary to reach target audiences.
• Assure compliance with all Alzheimer's Association branding policies, procedures, standards and applicable regulatory requirements.
• Performs other duties as assigned

Qualifications

• Degree in relevant field.
• Minimum 5-7 years of experience in communications and public relations.
• Minimum 5 years of experience working with social media and marketing communications.
• Experience working with local media outlets and securing editorial coverage in this market.
• Experience negotiating media buys and securing donated media.
• Experience with healthcare communications is ideal.
• Strong awareness of social media trends.

Knowledge, Skills and Abilities

• Understanding of the importance of consistent branding and messaging within a mission-based organization.
• Superior written and verbal skills.
• Creative thinking to ensure fresh approaches to annual and evergreen opportunities.
• Solution-oriented with strong decision-making skills, demonstrating effective cost/benefit analysis.
• Ability to motivate and encourage others to maximize potential and achieve challenging organization goals.
• Management skills, including the ability to set milestones against goals, organize projects, establish and manage budgets, develop work processes and supervise professionals.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Ability and willingness to participate in minimal travel, as necessary.

Title: Public Relations Director - Greater Indiana Chapter

Position Location: Indianapolis, Indiana

Full-Time Exempt, based on 37.5 hours per week minimum

Position Grade: 208

Reports To: Executive Director

Who We Are:

The Alzheimer's Association is the leading voluntary health organization in Alzheimer's care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia- by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

At the Alzheimer's Association, our employees are at the core of all we do. Our network of more than 1,900 employees across the United States makes a difference each and every day for those impacted by Alzheimer's and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer's, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association, we believe that diverse perspectives are critical to achieving health equity - meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer's and dementia.

The Alzheimer's Association is committed to diversity, equity and inclusion in the workplace and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)