- Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona, and uncover opportunities Being the ambassador that connects customer and market insights.
- Resumes and applications will not be accepted in this manner.
Product Marketing Manager, All In One - Rochester, United States - Abb Holdings Inc
Description
Product Marketing Manager, All In OneTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
gender, LGBTQ+, abilities, ethnicity and generations.
Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
We are seeking a highly skilled and motivated Product Marketing lead for our All in One program.First and foremost you are the voice of the customer, you understand what value realization is for the customer and the business.
You will team up with the program to define the GTM strategy. You are outcome-driven, not output-driven, and will need to bring this mindset to each customer segment of the program.You are responsible for the creation and distribution of the All in One core value position, communicating this position inside the company to product and sales and outside the company to key customers and influencers.
This position reports toTeam Lead of Product and Portfolio MarketingYour responsibilitiesTalk to customers5-7 years proven experience in product marketing, preferably B2B in a tech/platform capacity Knowledge of product marketing methodologies and practices (e.g., Continuous Discovery) is preferred.
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Assemble program intelligence thatassistswith our product positioning,identifiesgrowth opportunities, and helps us prepare for partner discussions. Drive customer-facing and sales-facing messaging and positioning Work at both the strategic and tactical levels on the All in One Program Test and refine new marketing approaches and channels to reach and engage key audiences Define business metrics and measurement plan (OKRs)
Benefits Retirement plan Disability insurance Life insurance Wellbeing program Healthcare plan More about usABB E-mobility is a world leader in EV charging technology with a strong R&D pipeline and an unparalleled global reach.
With our robust product portfolio of innovative holistic solutions - from grid to charge point and domestic installations to large fleet depots - we are actively enabling the future of e-mobility, not just predicting it.
The exciting developments within this sector perfectly align with our Mission to Zero initiative, aiming to support cleaner and greener communities for all.
We look forward to receiving your application.If you want to discover more about ABB, take another look at our website Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.
All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.
For more information regarding your (EEO) rights as an applicant, please visit the following websites:As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at or by sending an email to US