digital growth strategist - Palo Alto - beBeeAccountBasedMarketing

    beBeeAccountBasedMarketing
    beBeeAccountBasedMarketing Palo Alto

    16 hours ago

    Job title: Senior Manager, SMC Advertiser Growth

    Description

    Job Title: Senior Marketing Leader

    Job Description:



    To drive growth and expansion in the market, we are seeking a Senior Manager for Advertiser Acquisition. This role is responsible for developing and executing strategies to attract, convert, and grow small to mid-sized advertisers globally.




    • Own the end-to-end strategy, infrastructure, and execution of Snap's advertiser acquisition engine spanning scaled digital marketing programs that fuel small business growth as well as a newly developed Account-Based Marketing (ABM) approach to deepen engagement with mid-market advertisers.

    • Develop strategic partnerships with Business Development (BD), Sales Programs to create seamless acquisition-to-nurture journeys by partnering ensuring smooth handoffs between marketing sales activation teams.

    • Collaborate closely with Product Data Science Web Teams design conversion-optimized advertiser experiences tailored different segments maturity levels improving customer experience.



    Required Skills & Qualifications:


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