Senior Director of Marketing and Communicatio - Minneapolis, United States - Pillsbury United Communities

Description

ORGANIZATIONAL OVERVIEW
We are community builders co-creating enduring change toward a just society where every person has personal, social, and economic power. Our united system of programs, neighborhood centers, social enterprises, and partnerships connects individuals and their families across the region.

POSITION OVERVIEW

Reporting to the President and CEO, the Senior Director of Marketing and Communications will think strategically and have a passion for detailed marketing execution. The Senior Director of Marketing and Communications will collaborate with neighborhood centers, innovative social enterprises, advancement, and HR to comprehensively market the organization to the appropriate audiences. This role will develop visionary and compelling marketing to drive brand awareness, differentiation, affinity, and preference.

Primary Responsibilities (Essential Functions)

Strategy and thought leadership

• Create and sustain agency vision
• Generate solutions and lead strategic innovation that straddles the entire agency by working across the organization with key leaders and community to drive the work of storytelling and organizing strategy
• Develop content strategy that positions Pillsbury United as a strategic leader in human services
• Leverage a variety of internal and external channels to amplify content and messages
• Develop and execute content plans and assets including articles, videos, visual infographics, etc.
• Lead the policy agenda on a city, county, and state level to generate awareness and support

Operations and outcomes

• Analyze data, trends, & needs for communications and marketing
• Define goals for marketing & communications teams, as well as policy team
• Create processes + systems to drive change.
• Assess + report impact to inform strategy
• Enhance website, digital, social media, and email campaigns
• Ensure the brand promise, positioning, and identity are consistent across all touch points
• Ensure competitive differentiation and drive consumer consideration, choice, preference, and loyalty
• Use consumer insights, segmentation, trends and data to drive decisions

People and community development

• Build networks
• Inspire action
• Model culture
• Oversee and lead a cross-agency team(s) of leaders and initiatives
• Provide leadership that inspires program staff to embrace and implement PUC's mission, vision and values in their work
• Work closely with programs, development, and HR department in the development of effective recruitment approaches that attract and retain the best talent
• Oversee the marketing & communications department
• Oversee the policy team and the efforts to identify, build, and prioritize key voices needed in advocacy campaigns

Financial Management

• Full responsibility to develop/manage agency-wide or departmental budgets across multiple functions or impact areas
• Steward and solicit funders
• Identify new revenue and lead proposal applications.

Required Skills/Experience

• 10+ years of relevant work experience
• Unwavering commitment to the mission and values of Pillsbury United Communities
• Strategic ability to shift and refine messages for different audiences without compromising core values
• Excellent writing ability, communicator and storyteller; ability to make Pillsbury's work come alive through top-quality written materials, stories, and digital engagement
• Strong staff and program management skills, including experience supervising staff at different levels and across functional areas
• Excellent interpersonal and team-building skills; relationship-builder. Ease relating to diverse individuals including those who don't agree with us
• Flexible and tenacious; creative and entrepreneurial; positive and optimistic when tackling challenges; high energy and goal directed
• Ability to maintain high standards of ethics, integrity, and professionalism, including dealing with sensitive and proprietary information
• Experience in dynamic management within a multi-site organization with an ability to move and inspire a cross-functional group with unified direction and common vision
• BA degree in communications, journalism, marketing or business related field preferred
• Master's degree in related field preferred
• Vast experience in digital marketing channels and tactics, SEM/SEO, social media, etc.
• Understand or have experience using Adobe Creative Suite, Illustrator and/or InDesign
• Proficient in Google Analytics, and MailChimp systems
• Outstanding organizational and leadership abilities
• Excellent interpersonal and public speaking skills
• Aptitude in decision-making and problem-solving

Desired Attributes

• Passion for what's possible
• Clear sense of personal purpose
• Commitment to social justice
• Creative problem-solver and strategist
• Skilled communicator and collaborator

Benefits

Benefits are offered to all regular employees who work at least 20 hours a week. Our benefits package includes health insurance, dental insurance, vision coverage, employer paid short term and long term disability, employer paid life insurance, health saving account (HSA) option, flexible spending account (FSA) option, retirement plan option with an employer match, paid time off and floating holidays, and 16 paid holidays.

A Note to Potential Candidates:

Studies have shown that women, trans, non-binary folks, and Black, Indigenous, People Of Color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive organization, and we are most interested in finding the best candidate for the job. That candidate may be one who comes from a background less traditional to our field of work, and that's okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.

Affirmative Action/EEO statement

As an Equal Opportunity Employer, Pillsbury United Communities is intentional about its responsibility of maintaining an equitable environment that is inclusive and welcoming. We hire, support, and promote talented individuals using a process that is fair and equitable to all that apply. We believe differences such as age, race, culture, ability, and sexual orientation are valuable and an asset to our organization, and employees are protected from reprisal. All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance.