Web Landscape Strategist - Philadelphia, United States - Softpath System

Description

Job Title:

Web Landscape Strategist Seeking a Web Landscape Strategist to work with one of its top clients' Omni-Channel Excellence Hub team to lead the effort in monitoring external web trends and focusing on qualitative/quantitative data gathering/insights to help our client evolve into being more data-driven with respect to web evolution.

This data and information are important in informing its overall commercial web strategy in the pharmaceutical industry.


Requirements:
Pharma industry experience (


NOTE:
THIS IS NON-NEGOTIABLE)

Digital/Web Strategy/Competitive Intelligence experience (MUST HAVE) Specific in-house pharma experience as opposed to agency Specific responsibilities include:
Competitive web landscape insights gathering and analysis - secondary research Gathering, cataloging and analyzing global and country web-related market research Regulatory insights gathering, including cataloging of country-level restrictions for web Gathering output from CX work as input into commercial web strategy Proposal for gathering additional HCP and HCC/patient insights for web dditional support for web team, as needed Minimum requirements: Previous healthcare/pharma industry experience Experience with data sets, especially competitive intelligence and/or external trends Understanding of web analytics, Google Analytics Independent worker and strong collaborator Desired skills: Experience with competitive analysis tools