Marketing Analyst - Menlo Park, United States - META

Description

The Business Marketing Group (BMG) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more.

We succeed when we help our customers grow their business leveraging our solutions.

The Marketing Audiences and Measurement team sits within the Growth Marketing Operations team, helping realize the vision and strategy of marketers by designing and building audiences and measuring performance of marketing campaigns and initiatives.

Besides marketing execution, the team partners closely with Growth Marketing to identify areas of opportunities for marketing.

We are searching for a Marketing Analyst who will enable the execution of marketing campaigns to deliver lead generation, and self-service recommendations to advertisers.

This includes responsibility for marketing campaign analytics execution (from target audience identification, opportunity sizing, audience creation, performance readouts and debugging), running experiments, and delivering actionable campaign insights.

To succeed in this role, this analyst will need a data driven mind-set with strong communication skills to work across technical and non-technical audiences and prior experience in marketing analytics.

Marketing Analyst Responsibilities

Design, analysis, and interpretation of projects from data requirement gathering to data processing, modeling, and recommendations
Audience identification, and opportunity sizing for all channel marketing campaigns
Build and maintain marketing signals and channel marketing triggers (logic which identifies when we send a particular email to a particular customer)
Debug, triage, and identify the right team to resolve the issues
Perform campaign performance analysis and create readouts (such as marketing metric performance, and success of the campaign)
Identify opportunities for improvement through automation, streamlining processes and reducing campaign issues leveraging technology

Minimum Qualifications

5+ years of experience in an analytics role, business strategy, marketing, finance, engineering, or equivalent
Experience leveraging data to deliver business value and present data-driven insights to business audiences
Experience analyzing large, multi-dimensional data sets and synthesizing insights into actionable solutions using advanced SQL skills
Communication and collaboration skills to engage with multiple technical and non-technical stakeholders and different teams to deliver solutions efficiently
Data driven with degree in quantitative discipline like Math, Statistics, Economics, Computer Science, Physics, Engineering, Operations Research or equivalent
Result-oriented self-starter with ambiguity, experience initiating and driving projects
Experience building cross functional relationships across a variety of functions to launch projects that drive business value

Preferred Qualifications

Experience working within the small business landscape and/or online marketing and advertising
Experience working with or in support of diverse communities
Experience with data analysis and statistical modeling using the R or Python ecosystems, with packages such as pandas, statsmodels, scikit-learn, tidyverse (dplyr, ggplot2, etc.)
Experience shipping code into production and writing testable modular code

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