- Act as the overall lead for market access strategy for the Specialty portfolio, bringing key learnings across the team and representing the franchise as part of the market access and Specialty brand leadership teams to ensure consistency of approach in securing access for GSK Specialty products.
- Collaborate across Market Access on the development of strategic access plans for all in-line brands, new assets, pipeline products inclusive of access landscape development, access customer segmentation, payer strategy, organized customer contracting and channel strategy, pricing, distribution, and value proposition development.
- Communicate access-specific strategies to internal business partners for incorporation into brand planning and field tool development.
- Develop brand specific access resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities.
- Shape the Specialty access strategy to the evolving healthcare landscape inclusive of policy changes, payment reform, and evolving provider dynamics.
- Lead development of access strategy and execution plans across payers, organized customers, pathways, and other access-influencing organizations for the ongoing support of Specialty product and portfolio strategic imperatives in collaboration with MA colleagues.
- Champion priority access initiatives with meaningful impact to the business to commercial leadership
- Collaborate with Market Access Strategy counterparts to share learnings across business units that will drive franchise success.
- Accountable for seeking cross-functional and field team input into access strategy and serve as business unit primary point person for the account management and brand teams.
- Develop internal working partnerships with global market access, Value Evidence & Outcomes (VEO), Pricing, Contract strategy, Patient Services, Advocacy / Policy, Finance and Legal to drive critical decision making and ensure proper execution.
- Lead the market access portion of brand and functional planning for Specialty assets. Manage team budget across products.
- Lead the development of the payer value story, supported by credible clinical, health economics and quality of life messages to justify brand value; interfaces with VEO team to guide evidence generation efforts that support payer value story development.
- Leverage understanding of the competitive landscape to anticipate and pre-empt future competitor moves by developing innovative strategies and tactics across Market Access
- Provide input into above brand access initiatives and pull through learnings in branded access strategy.
- Develop, recruit, and retain the best people and be accountable for development plans and employee engagement.
- Normal and customary supervisory responsibilities including budget management, performance evaluation, coaching, discipline etc.
- Bachelor's degree (Marketing, Finance, Pharmacy or Public Health)
- 7+ years US Commercial Market Access experience
- 5+ years in Specialty with Pharmacy and Medical product experience
- 3+ years of People Management Experience
- Bachelors, MBA, MPH, or PharmD
- Substantial US-based experience with market access strategies, account management applications, product launch, pricing, contracting, reimbursement, and distribution concepts for specialty products.
- Supervising, coaching, and evaluating those who develop and recommend market access strategies and purvey services related resolution of coverage, coding and payment issues for payers, providers, and patients.
- Problem Solving & Innovation - Unstructured strategy development problems that can be logically linked to revenue and profit specific business cases. Examples include LOE strategies, launch strategies, pricing strategies and clinical development strategies.
- Experience with budget management, agency management, consumer insight development, segmentation, and creative development
- Ideal candidate has Product launch experience
- Financial acumen and P&L mindset
- Demonstrated sense of ownership for the shared success of the team and asset
- Thrives in a fast-paced, dynamic, competitive environment
- Competitive mindset; feels driven to conquer uncharted territory
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Sr Director Market Access Strategy, Access Optimization - Durham, United States - GlaxoSmithKline
Description
Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - DurhamPosted Date: May
US Sr Director Market Access Strategy, Access Optimization - Specialty
Location: Philadelphia (preferred) or Durham, NC
The Sr Director of GSK Market Access Strategy, Access Optimization - Specialty is a highly visible position within GSK US Market Access as well as the Specialty Business Unit, reporting to the head of the US Market Access Strategy team. This individual will be responsible for leading a best-in-class Access Optimization - Specialty team that drives access strategy and execution for the GSK Specialty Portfolio within Market Access and across multiple cross functional departments.
The Sr Director of Access Optimization - Specialty will be a key member of the Market Access Strategy leadership team and will serve as a principal contributor to shaping Specialty Access and commercialization strategy within the US market.
Key Responsibilities:
Basic Qualifications:
Preferred Qualifications:
Please visit GSK US Benefits Summary t o learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
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