Sr Marketing Manager, Audit - Frisco, United States - Thomson Reuters

Description

The Tax & Accounting (TAP) segment of Thomson Reuters accounts for 15% ($1 billion revenue) of Thomson Reuters' total revenue and serves tax, accounting and audit professionals in accounting firms with research and workflow products, focusing on intuitive tax offerings and automating tax workflows.

The Role

As Senior Marketing Manager, Audit, you will be responsible for overseeing the planning, design and implementation of customer facing marketing programs and strategies, to achieve the financial and strategic objectives of the Audit business, leveraging resources on the team and in partnership with other functional marketing groups such as product marketing, digital and content.

This is a highly visible position that liaises with General Manager and the Segment President. The ideal candidate will be passionate about driving growth across the Audit workflow portfolio, exude ownership of the business, have an agile and dynamic growth mindset, and be able to deliver tangible results in a matrixed environment.

What You'll Do

• Success in this position will be dependent on strong strategic marketing expertise balanced with executional excellence, and a "start-up" mentality to try new things and get things done.
• Specifically, the successful candidate will focus on the following:
  • Consolidate market research, data driven insights and competitive analysis to outline key targets and define strategic marketing approach,
  • Spearhead innovative marketing campaigns across multiple channels, from paid media to digital content, events and more,
  • Deliver short- and long-term sales and pipeline objectives, in partnership with Sales.

About the Role
In this opportunity as Sr Marketing Manager, Audit, you will:

• Set goals and deliver effective marketing strategies that fuel sales funnel, from marketing qualified lead to appointment and sales
• Ensure customer centricity infuses marketing touchpoints and there is a strong data-backed foundation for marketing activities
• Oversee marketing motions across all channels, including paid media, organic social, email nurture, website, events, and partner with campaign planners and execution teams to turn the vision into reality
• Influences others to adopt a point of view for ideas and initiatives and drives strong accountability
• Apply a broad perspective to identify innovative solutions
• Manage budget, and optimize return on marketing spend

About You
You're a fit for the role of Sr Marketing Manager, Audit if your background includes:

• A track record of success as a marketer, with 6+ years of marketing, growth marketing and/or demand gen experience, ideally in Tax, Audit, or SaaS industry
• Robust experience effectively crafting and running demand generation campaigns and strategies, working closely with Sales, Marketing and Product Marketing
• Steadfast focus on the customer experience

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

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In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.
Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The location(s) for this role include one or more of the following metro locations: Los Angeles, New York City, San Francisco, Washington, DC. The base compensation range for the role in any of those locations is $112,400 - $208,800. The base compensation range in other locations may vary. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on .

As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.