- Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
- Produce client performance reports; identifies trends and opportunities for growth.
- Work with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.
- Ensure overall quality control of all digital assets. Ensure timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports and changes.
- Assist with researching and negotiating terms with vendors; routes and finalize contracts.
- Lead both client-facing and internal meetings.
- Ensure deadlines and budgets are met.
- Assist directors and other senior staff with other activities as assigned.
- At least two to three years of online marketing and fundraising experience required.
- Bachelor's degree or equivalent in Marketing or Communications preferred, but not required.
- Knowledge of and experience with online marketing for nonprofits, including email campaigns, programmatic, paid social and peer-to-peer fundraising.
- Development and implementation of online fundraising strategies, including management of communications calendars.
- Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.
- Understanding of current industry best practices and emerging fundraising and marketing strategies
- Solid instincts for compelling creative design that will elicit donor action.
- Comfort working with data and using past results to drive future strategy.
- Commitment to delivering error-free work and high-quality customer service to clients.
- Ability to adapt to frequent change and prioritize constantly shifting opportunities.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment.
- Attention to detail and strong organizational/project management skills.
- Strong written and verbal communication skills.
- Friendly, customer-service oriented attitude.
- Experience working with nonprofits is a plus
- Experience with platforms such as Blackbaud Luminate Online, Salsa, Salesforce, Classy, or Marketo is highly desired. Knowledge of CMS and web editing software a plus.
- Experience with Google Analytics and/or Google AdWords a plus.
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Digital Strategist - Lanham, United States - Moore DM Group
Description
As the Digital Strategist, you will be responsible for leading digital campaign execution to acquire, cultivate, retain, and upgrade online donors across one or multiple nonprofit clients. The successful Strategist will be able to work in fast-paced, creative environment with ever-shifting schedules and priorities.
Moore Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is an innovation led company of 5,000 people and the largest marketing, data and fundraising company in North America serving the nonprofit industry. Some of our clients include Shriners Children's, Feeding America, ASPCA, Wounded Warrior and Habitat for Humanity. We combine our strength in technology and unmatched industry expertise to provide clients with strategy, creativity, production, media, data, response management and analytic services.
For more information about Moore Digital and Moore, please visit and
In this role you will:
To help you stay energized, engaged, and inspired, we offer a wide range of benefits including healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.
Each full-time position at Moore is eligible for our comprehensive benefits package, which includes health/prescription/dental/vision insurance, life insurance, accidental death & dismemberment insurance, a Health Savings Account plan, and Flexible Spending Account plans for health care and dependent care. Voluntary benefit plans are also available for disability, accident, hospital, and critical care. We offer paid holidays, paid personal leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan with employer matching contributions. Several benefit plans have eligibility waiting periods.
Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status. Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
