Marketing Programs Manager - Overland Park, KS

REPORTS TO: Chief Executive Officer · CLASSIFICATION: Exempt · ABOUT THE ROLE · IAPD is seeking a versatile, high-energy marketing professional who thrives in a hands-on, collaborative environment. This role is ideal for someone who enjoys building and executing marketing initiat ...

Job description

REPORTS TO: Chief Executive Officer

CLASSIFICATION: Exempt

ABOUT THE ROLE

IAPD is seeking a versatile, high-energy marketing professional who thrives in a hands-on, collaborative environment. This role is ideal for someone who enjoys building and executing marketing initiatives while also contributing to strategy development. The Marketing and Programs Manager will support a wide range of efforts including campaigns, member engagement initiatives, digital communications, events and creative projects — including supporting IAPD's
Performance Plastics
magazine and publications as part of a broader marketing strategy.

This is a marketing-first role, not an editorial-only position. We are looking for a modern marketing generalist who is comfortable jumping into projects, working closely with design and membership teams and using AI-enabled tools to improve efficiency and impact across the organization. The role is an individual-contributor position with strong visibility and collaboration across internal teams.

KEY RESPONSIBILITIES

Marketing Programs and Campaign Execution

• Support the planning and execution of marketing campaigns that promote IAPD programs, events and member initiatives across digital channels
• Develop and refine marketing messaging across digital and print channels, including contributions to IAPD publications and
  Performance Plastics
  magazine content as part of broader marketing initiatives
• Create and deploy marketing assets including emails, web updates, social content and promotional materials
• Collaborate with internal teams to bring marketing ideas from concept through execution, ensuring projects move forward efficiently
• Use modern marketing tools, including AI-enabled workflows, to streamline content development, research and campaign execution
• Monitor marketing performance metrics and adjust messaging or tactics to improve engagement

Member Engagement and Association Programming

• Support marketing efforts tied to member engagement initiatives, leadership programs and association events
• Assist in preparing materials and messaging that support committees, volunteer leaders and cross-functional projects
• Serve as staff lead for association volunteer committees, facilitating meetings, coordinating initiatives and ensuring follow-through on action items
• Provide marketing support to committees, advisory groups and working teams, including preparing messaging or materials when needed
• Collaborate with members and industry partners to develop marketing stories, interviews and industry-focused features
• Support the development of thought leadership and member-focused storytelling across marketing platforms, including publication features and promotional content
• Contribute ideas that enhance member experience and strengthen participation across IAPD programs
• Work closely with internal stakeholders to ensure marketing efforts align with organizational priorities

Creative Collaboration and Design Support

• Partner with the Senior Design and Multimedia Manager to develop creative assets that align with IAPD's brand and strategic goals
• Provide hands-on support with
  creative development,
  including drafting copy, assisting with layout preparation and coordinating project timelines
• Maintain consistency across marketing materials while remaining adaptable to evolving project needs

Cross-Functional Collaboration and Project Ownership

• Work closely with Membership & Sales to support marketing initiatives tied to
  advertising, sponsorships
  and
  member communications
• Manage multiple projects simultaneously
  , balancing input from various stakeholders while maintaining momentum
• Contribute to a
  collaborative team environment
  by bringing ideas forward and helping execute solutions

QUALIFICATIONS

• 4+ years of experience in marketing, communications or a related field, with a focus on executing campaigns and supporting cross-functional initiatives
• Demonstrated ability to manage multiple projects simultaneously and move work forward in a fast-paced environment
• Strong writing and editorial judgment, including familiarity with AP Style, with the ability to create polished, consistent marketing messaging across digital platforms, print materials and association publications
• Experience collaborating closely with creative teams, including designers and multimedia partners
• Comfort working across departments and gathering input from a variety of stakeholders
• Familiarity with digital marketing tools and platforms, including email marketing systems, content management systems and social media channels
• Experience using AI tools or automation to support marketing workflows, content development or research is strongly preferred
• Basic understanding of design principles or experience supporting creative production is a plus
• Portfolio demonstrating marketing writing, messaging or campaign work is encouraged
• Experience in membership organizations, associations, events or community-focused environments is helpful but not required

IDEAL CANDIDATE PROFILE

• A hands-on marketing generalist
  who enjoys building and executing while also contributing to strategy development
• Comfortable
  contributing in collaborative environments
  where projects involve multiple teams and perspectives
• Brings
  energy, initiative and curiosity
  to new challenges, with the ability to adapt as priorities evolve
• Confident sharing ideas and contributing to discussions, while remaining open to feedback and collaboration
• Organized and proactive, with the ability to keep projects moving without needing constant direction
• Experienced using AI tools and interested in implementing processes and procedures that improve marketing efficiency and organizational workflows
• Comfortable translating complex or technical topics into clear, engaging marketing messaging
• Capable of representing IAPD professionally with members, partners and internal teams when needed

TECHNICAL SKILLS AND SOFTWARE EXPERIENCE (Preferred)

• Adobe Creative Cloud
  (InDesign, Photoshop, Illustrator, Acrobat; familiarity with Premiere Pro and other tools a plus)
• Email marketing platforms such as
  Higher Logic, Constant Contact
  or similar systems
• AI tools such as
  ChatGPT
  and other AI-enabled platforms used to support content development, research and workflow efficiency
• Microsoft Office Suite
  (Word, Outlook, Excel, PowerPoint)
• Content management systems (
  CMS
  ) and website publishing platforms
• Customer relationship management (
  CRM
  ) systems
• Experience managing content within vendor or publication production portals, including uploading files, reviewing proofs and coordinating revisions through external partners
• Familiarity with digital analytics tools, such as
  Google Analytics
  , and reporting dashboards

POSITION TYPE / EXPECTED HOURS OF WORK

This is a full-time in-office exempt position. Hours of work are Monday through Friday, 8:30 a.m. to 5:00 p.m., 37.5 hours per week. The office is located in Overland Park, Kansas. Travel outside the office is expected for approximately 9–10 days per year.

AMERICANS WITH DISABILITIES SPECIFICATIONS

Physical Demands

The physical demands described here are representative of those that must be met by a staff member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the duties of this job, the staff member is occasionally required to stand, walk, sit, speak, hear, see and use hands to handle objects. There are minimal requirements to lift, carry, push or pull.

Work Environment

The work environment characteristics described here are representative of those that must be met by a staff member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the duties of this job, the staff member will be in an office environment.

OTHER DUTIES

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required for this position. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodation will be provided to qualified individuals with disabilities.