Senior Product Marketing Manager - Lansing, United States - Vericast

Description

Company Description

Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the thousands of businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily.

We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.

For more information, visit or follow Vericast on LinkedIn.

Job Description

Are you ready for a new adventure? For this

Senior Manager, Product Marketing

role, we're looking for a digital pioneer, an energetic explorer of technology and data, someone who can dig, discover, and develop go to market positioning that helps us stand out in a crowded ecosystem.

Our digital products are cutting-edge, reliant on science - and a full team of product experts, engineers and cross functional partners are eager for you to work your magic creating stories, curating differentiators, and challenging existing messages.

Role

Because digital adventurers don't waste time, we'll get right to it: your job is to give customers a reason to care about and connect with our products.

Working with product partners, you will build and maintain well thought out positioning, collateral and messaging that inspires sellers and informs outbound marketing.

The challenge is to make complex concepts easy to understand, visually impactful and engaging, and strong enough for the team to get excited about sharing.

Responsibilities

Yes, lots.

But if you have an open mind and a desire to discover the potential of digital products and then share your finds, you will be able to do these things (among others):

Craft and deliver product messaging that sets us apart
Develop and navigate go to market strategy and execution
Create compelling content in pitch decks and other marketing collateral
Line up research to support differentiation and newsworthy, shareable content
Collaborate with Demand Gen on messaging and tactics to drive revenue
Monitor competitive positioning and customer feedback to ensure product stories resonate
Work with Sales Enablement to train sellers on new and updated offerings
Apply new ideas and AI technologies to work smarter, create better content, and stay ahead

Qualifications

Here's the equipment you'll bring with you to be successful:
A bachelor's degree in marketing, business, or related field
7+ years of product marketing experience in digital advertising with depth in Connected TV, Programmatic Display, or Contextual Targeting
Fluency in marketing technology/tools - LLMs (Gemini, GPT, Claude), , Confluence, Jira, Microsoft, , Tableau, and more
A natural storyteller with serious skills in captivating an audience - a true communication pro
A balance of lone wolf and enthusiastic collaborator

Additional Information


Base salary:
$110,000-$130,000

Position is eligible for a 10% annual bonus incentive program.

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance.

A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers

At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community.

As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law.

Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at EEO is the law.

To review your rights under Equal Employment Opportunity please visit:


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