Digital Marketing and Community Manager - Berkeley, United States - HTC America

Description

About HTC VIVE Arts:

VIVE Arts is a global arts initiative supporting artists and cultural organizations to experiment with immersive and blockchain technology to create unique experiences. VIVE Arts harnesses cutting-edge technology to transform the way culture is made, shared, and experienced. Since 2017, VIVE Arts has partnered with more than 70 leading artists and cultural institutions on a wide variety of projects.With the aim of building a rich ecosystem for digital art, VIVE Arts explores the artistic applications of new technologies, supporting artists and institutions in the creation of ground-breaking works. ).

About Your Next Opportunity:

VIVE Arts is looking for a Digital Marketing and Community Manager, who will be responsible for developing the strategy on digital marketing and community building, as well as working with the internal team and external agencies to oversee community moderation and campaign execution.

Job responsibilities include, but are not limited:
Digital marketing and strategy:

• Develop and implement a holistic digital marketing strategy for VIVE Arts encompassing website, social media, and community activity in collaboration with the internal VIVE Arts team, external consultants, and agencies.
• Manage the marketing strategy and associated activity, and work with internal/external production team to create image and video assets for the campaign.
• Keep up to date on the latest digital marketing, social media, and web3 marketing trends, best practices, and technologies.
• Engage and collaborate with external agencies on project-specific campaigns and work with the platform team to implement new features on the platform and smart contract.

Website and social media:

• Lead on day-to-day management of VIVE Arts website including managing the CMS and social media channels including Instagram, Twitter(X), Facebook, YouTube, Discord, LinkedIn and work with Head of Global Partnerships (overseeing PR for VIVE Arts) and broader HTC and external partners' marketing team to expand our online audience with defined benchmarks for growth.
• Work with the Head of Global Partnerships and Head of Program on the future development of the VIVE Arts website.
• Build out a consistent posting schedule based around upcoming projects, community management, and analytics tracking.
• Work with external agencies, copywriter, and the internal program team to create content and visual assets for the VIVE Arts website and social channels.
• Coordinate with internal HTC Global teams to promote VIVE Arts' content across their platforms, as well as giving them visibility to our projects' social assets.
• Manage VIVE Arts' newsletter and email communications.

Community management:

• Manage and oversee moderation of VIVE Arts community channels (Discord/Twitter(X)) and work with Head of Global Partnerships to plan a content strategy engagement with VIVE Arts community.
• Develop and maintain a content schedule across channels.
• Assist with content creation, proofreading marketing material as required.

Extra responsibility:

• Assist program team on project management. Depends on the location of the project and report to Executive Director or Head of Program.
• Business development on content licensing/distribution, as well as business collaboration with commercial galleries.

Basic Qualifications (Required Skills and Abilities):

• Bachelor's degree.
• 3+ years of experience in digital marketing/social media role, ideally within creative industries/arts and culture, with knowledge of platforms including Twitter(X), Discord, Instagram, YouTube (ideally Magento, Trello, and Zen Desk).
• Well-versed in both the contemporary art world and immersive technologies, with an interest in creating a bridge between the two.
• Demonstrable experience of content/assets creation.
• Good knowledge of popular social networking tools and trends.
• Good knowledge of website management and use of CMS.
• Good knowledge of CRM systems, email marketing, and data management.
• Excellent standard of written/spoken English and Chinese.
• Excellent communication skills.
• Excellent problem-solving skills.
• Ability to work independently with strong level of organization.
• Ability to work collaboratively and flexibly with teams across time zones.
• Interest in immersive and blockchain technologies, and how these tools are being used in artistic practice.

Preferred Qualifications (Desired Skills and Abilities):

• Prior experience of project coordination and management.
• Prior experience of community management and social media content strategy.
• Knowledge of the latest technologies and techniques used in building and maintaining successful communities across platforms.
• Knowledge of Adobe Suite and Figma.

Working Conditions:

• Primary work location is indoors.
• The employee must occasionally lift and/or move up to 15 pounds.
• Prolonged periods of sitting at a desk and working at a computer.
• Specific vision abilities required by this job include close vision and long periods of detailed work with VR equipment.
• The employee is regularly required to sit.
• The employee is occasionally required to stand, walk, reach with hands & arms, climb, balance, stoop, kneel, crouch, or crawl.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

HTC is an equal-opportunity employer that values diversity at our company. We are committed to equal employment opportunity and encourage people from all walks of life to apply without regard to race, color, ancestry, sex, national origin, citizenship, genetics, marital status, veteran status, age, gender identity or expression, religion, disability, sexual orientation, or any other status or characteristic protected by law. HTC does not tolerate discrimination or harassment at any point during our employees' and applicants' time with us, including with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, leaves of absence, and general treatment during employment.
At the time of posting, HTC's estimated annual base salary for this position is $64,050 - $82,000 USD. Individual compensation will vary based on job-related factors, including candidate skills, qualifications, experience, business needs, and geographic location. This position is also eligible for participation in our discretionary bonus programs.
HTC is proud to offer a comprehensive benefits package to our employees and their families. The successful applicant for this role will be eligible for health, vision, dental insurance, 401k matching, and other employee benefits as the company implements. For information regarding our available benefits, please copy and paste this link ) into your web browser. This position is also eligible for participation in our discretionary bonus programs. Contact our Human Resources department if you have questions.
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