Associate Producer - New York - Peloton Interactive

Description

ABOUT THE ROLE

Peloton's Content Department produces classes year round in order to deliver a broad range of highly engaging live and on-demand content to our Members. We are a highly collaborative, fast paced, and rapidly growing department. We're looking for a hands‑on, fitness forward, Social Content Producer and Editor who can support our brand & Instructors with high quality video content. This role will be instrumental in bridging the gap between organic storytelling and paid performance, supporting the end‑to‑end creative lifecycle for social advertisements. Video shooting, editing, brand and influencer storytelling, an understanding of social audiences, trends, and paid marketing is required. The role will be based in our New York City office and will be required to report to the office at least 4‑5 days per week, with the understanding that team members may occasionally be required to work additional days in the office (including weekends or holidays) or be present at a physical Peloton or other location, in NYC or otherwise, based on team or business needs.

YOUR DAILY IMPACT AT PELOTON

• Lead fast‑turn social content creation from concept through delivery, with a focus on trend awareness and paid content execution
• Ideate, produce, and edit platform‑native content for Instagram, TikTok, Facebook, YouTube, and Peloton‑owned platforms to grow community, support brand initiatives, and fuel both organic & paid social channels
• Apply paid social expertise by optimizing content for platform algorithms, visibility, and performance (including hooks, CTAs, and multiple aspect ratios)
• Deliver high‑volume output to capitalize on key marketing moments, producing approximately 6–10 video assets per week
• Partner cross‑functionally to brief, capture, and produce high‑performing assets, from talent‑led ads to product education content, ensuring a consistent pipeline of optimized paid social creative
• Pitch platform‑specific social and original content concepts tailored to each channel
• Support planning and execution for major tentpole initiatives and event coverage

YOU BRING TO PELOTON

• A strong ability to identify trends and stories and craft timely, relevant content that joins the cultural conversation
• 3–5 years of proven experience as a Social Producer and Editor across multiple platforms
• Experience with X, Facebook, YouTube, and YouTube Shorts (a plus)
• Experience writing briefs and pitching concepts aligned to KPIs
• Familiarity with social data tools to inform creative strategy and brief development
• Proven ability to edit at high volume across a variety of formats and platforms
• Exceptional storytelling skills with the ability to create emotionally resonant content
• Proficiency in Adobe Premiere or DaVinci Resolve
• Strong project management skills and the ability to juggle multiple priorities
• Excellent writing skills with speed, accuracy, and clarity

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton's competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region‑specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

• Medical, dental and vision insurance
• Generous paid time off policy
• Short‑term and long‑term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance and so much more

Base Salary Range $106,300 — $125,750 USD

ABOUT PELOTON

Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit

Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email:

At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members. However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.

Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @ email address.

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