Director, Marketing - Fremont, United States - Ultima Genomics

Description

Rapidly growing life sciences technology company

Ultima Genomics is a rapidly growing company that is developing ground-breaking genomics technologies. Our mission is to continuously drive the scale of genomic information to enable unprecedented advances in biology and improvements in human health. We have developed a foundational new approach to sequencing at scale that overcomes limitations due to the high costs of current technologies. We are well-funded and have raised approximately $600 million from global top-tier investors. Our team brings together unique and diverse expertise across multiple disciplines, from healthcare and life sciences, to engineering, to technology and software and beyond. We are a collaborative group of more than 350 employees, including successful entrepreneurs, chemists, hardware and software engineers, genomics and biotechnology experts, molecular and computational biologists, software and algorithm experts, and operations and commercial leaders. Join us to develop and commercialize technologies that unleash the power of genomics at scale and empower the future of human health.

We are looking for a highly motivated Director, Marketing to join our team

The Director, Marketing will be an integral part of the team responsible for planning and executing company marketing efforts with primary focuses on outbound marketing and product launches. You will work cross-functionally to contribute to the direction and decision of our go-to-market strategy, positioning and messaging for our products and lead the execution of the marketing campaigns or programs to achieve the growth of our commercial footprint.

In this role, you will consider numerous factors such as market segments and research areas, customer personas, competitive products, and product market fit. You will work with cross-functional teams to generate business plans on how to grow the sales funnel, identify gaps and provide solutions to the leadership team.

How You'll Contribute

• Build outbound marketing strategies and campaigns, prioritize suggested activities and drive efforts aligned to company strategy for the market
• Develop strategic plans and positioning statements for outbound communication and product launches
• Create compelling storylines that succinctly articulate the value proposition of company products and achieve market share objectives
• Leverage business insights and expert feedback to provide active input into the development and review of brand strategy and tactical plans
• Develop and disseminate content, materials, and tools that promote awareness and educate partners, and customers on our product
• Creates sales enablement tools, webinars, support content and other relevant content in close collaboration with product management
• Collaborate with cross-functional teams to align on commercial strategy, priorities and brand vision
• Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development
• Manage the Marketing Communications priorities to assist with the above efforts
• Other duties as assigned

Qualifications, Skills, Knowledge & Abilities

• Bachelor's degree in molecular biology or related field required, Ph.D. strongly preferred.
• 10+ years of commercial work experience in Life Science/Biotech industry.
• Extensive understanding of Next Generation Sequencing market, products, and applications required.
• Must have demonstrated track record of delivering effective strategic plans for capital equipment product and applications launches, with demonstrated mechanisms for tracking performance and responding to market.
• Ability to define multiple market segments and develop strategies to win in each segment
• Ability to assess competitive positioning and develop appropriate strategies and tactics to win
• Deep understanding of market trends for next 2-5 years in NGS
• Knowledge of applications and needs for NGS in clinical testing
• Demonstrated marketing and commercialization knowledge for North America, Asia, and EMEA
• Exceptional storyteller and communicator capable of explaining complex scientific and technical concepts in simple terms
• Skilled at understanding the principles of brand management, including brand positioning, messaging & overall campaign execution
• Outstanding cross-functional leadership skills, with proven experience managing complex projects through influence
• Ability to roll up your sleeves and work on everything from strategy to creating copy for one-pagers when necessary
• Self-starter, comfortable with ambiguity, excellent problem-solving skills
• Strong interpersonal skills and highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders, including C-suite.
• Excellent oral and written communication skills
• Ability to travel domestically and internationally up to 30%

At Ultima Genomics, your base pay is one part of your total compensation package. This role pays between $175,000and $225,000, if performed in California, and your actual base pay will depend on your skills, qualifications, experience, and location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.

Ultima Genomics is proud to be an equal opportunity workplace and is an affirmative action employer. We provide equal employment opportunity for all applicants and employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, military or veteran status, marital status, domestic partner status, sexual orientation, genetic information, or any other basis protected by applicable laws. See also Ultima Genomics' EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by contacting