Integrated Marketing Specialist - Seattle - Seattle Storm

Description

Integrated Marketing Specialist

The Integrated Marketing Specialist is responsible for developing and executing multi-channel marketing campaigns that elevate the Seattle Storm brand and drive fan engagement and revenue growth. This position will collaborate with Storm creative, digital, and business teams to plan and deliver campaigns that connect across paid, owned, and experiential channels. This role will manage the process from concept to execution, ensuring every initiative aligns with the Storm's strategic objectives and brand voice. The position will play a key role in supporting all aspects of the Storm ecosystem, including ticket sales, partnerships, community initiatives, merchandise, and events. The ideal candidate is a critical thinker with graphic design skills, a strategic mindset, and a passion for women's basketball and storytelling. This is a hybrid position with 3 days in office and 2 remote (depending on travel and seasonality).

Essential duties and responsibilities include the following. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• Serve as a member of the Marketing & Communications team and collaborate on all campaigns to showcase Storm players, build the Storm brand, and generate revenue.
• Work with internal and external stakeholders, including ticketing, communications, digital, partnerships, and community to produce creative solutions that meet revenue objectives.
• Plan and execute multi-channel marketing campaigns for key ticketing, merchandise, Jr. Storm camps and clinics, fan experience efforts, and community initiatives.
• Work with the Director of Brand and Marketing to produce graphics which align with the Storm brand and annual campaigns including creation of visual assets across social media, email, web, print and in-arena signage.
• Manage campaign lifecycle including GTM strategy and management, stakeholder coordination, and post-campaign wrap up.
• Ensure campaigns are rooted in insights and aligned to Storm priorities, business objectives and the Storm brand.
• Serve as the project manager for assigned campaigns, ensuring that all assets, approvals, and communications are organized and projects are completed on-time.
• Work with CMO, COO and business intelligence partners to leverage technology and develop segmentation strategies, monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness.
• Support trafficking needs across digital, social and owned media ensuring timely and accurate execution.

Additional responsibilities include the following.

• Develop and maintain strong working relationships with players, coaches and front office staff.
• Other duties as assigned.

Requirements

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education: Bachelor's degree in Marketing, Communications or related field or equivalent work experience.

Related experience: 3+ years' experience in marketing, preferably in sports, entertainment or consumer brands.

• Proficiency in Adobe Cloud suite, specifically Photoshop, Premiere, Lightroom, etc.
• Familiarity with CRM and marketing automation platforms.
• Strong understanding of digital marketing channels and tools (e.g., Meta Ads, Google Analytics, email platforms).
• Excellent communication, organizational, and problem-solving skills.
• Ability to think creatively and strategically while maintaining attention to detail.
• Experience working in a fast-paced, deadline-driven environment.

Required competencies:

• Superior organization, project management skills and attention to detail.
• Ability to balance multiple projects under tight deadlines.
• Ability to show you're a self-starter who works well in a team environment to collaborate with other departments.
• Takes initiative, ownership, and responsibility to see assigned projects through from start to completion.
• Quick learner who can learn and adapt to new organizational processes.
• Consistently displays a high level of attention to detail and strong organizational skills.
• Flexible and adaptable work schedule for changing business demands including working most weekends during the season (May Oct).

Technical skills:

To perform this job successfully, individual should have a strong mix of creative and analytical technical skills, with experience using marketing automation and project management platforms to plan and execute campaigns. They should be proficient with tools such as Google Analytics, Adobe Creative Suite, and email or CRM systems to design, measure, and optimize marketing initiatives. Familiarity with paid media, content management systems, and basic data reporting will be essential for connecting strategy to performance across all channels.

Compensation: $60,000 - $70,000 (Paid hourly and OT eligible) + Benefits

Physical demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is regularly required to stand for long periods of time; walk; carry and operate camera rigs. Occasionally required to sit, stoop, kneel, squat, crouch, or crawl.

Work environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to outdoor conditions. The noise level in the work environment is moderate.

Equal employment opportunity employer:

Force 10 Hoops, LLC DBA Seattle Storm is an equal opportunity employer, dedicated to a policy of non-discrimination in employment on any basis including race, color, age, sex, religion, national origin, disability, veteran's status, sexual orientation, or gender identity/expression.

This organization participates in E-Verify.

About the WNBA Seattle Storm organization:

Force 10 Hoops, LLC DBA Seattle Storm is a storied franchise in the Women's National Basketball Association (WNBA), proudly boasting four WNBA Championships to its name. Our rich history and commitment to excellence have made us a force to be reckoned with in women's professional basketball. The Seattle Storm stands as a symbol of dedication, determination, and empowerment, both on and off the court. In 2024 we opened our Center for Basketball Performance which houses our team, front office and basketball operations staff.

We offer a comprehensive benefits package to all full-time employees. Benefits include: Medical, Dental, Vision, Life Insurance, AD&D, Long Term Disability, Transportation Account, Employee Assistance Program, 401k plus vacation, sick and holidays. As a WNBA team we also offer League-related discounts, game tickets, a great Seattle work location and a team-focused environment.