Content Marketing Manager - Somerset, United States - Zortech Solutions

Zortech Solutions Somerset, United States

1 month ago

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Description

Job Opening: Content Marketing Manager

Role: Content Marketing Manager

Location: Somerset, NJ (In-office work 4 days a week)

Duration: Fulltime

Responsibilities:

Develop and Implement Content Strategy: Create a comprehensive content marketing strategy aligning with company goals.
Oversee Content Creation: Manage production of blog posts, whitepapers, case studies, videos, and infographics.
Execute Digital Campaigns: Plan and implement digital campaigns like SEO/SEM, email marketing, LinkedIn Ads, and Google ads.
Analyze Campaign Performance: Utilize analytics tools to measure and report digital marketing campaign performance.
Generate Leads through Content: Develop strategies to attract and convert leads.
Team Management: Lead content creators, designers, and external agencies.
Stay Updated on Market Trends: Keep informed about life sciences industry trends and customer challenges.
Collaborate with Other Departments: Work closely with sales, product, and services to brainstorm new content ideas.

Qualifications:

3-5 years experience in Content Marketing Manager, Digital Marketing Manager, or similar positions.
Proven track record in leading SEO/SEM, marketing database, email, social media, display advertising campaigns.
Proficient in website analytics tools like Google Analytics, LinkedIn Campaign Manager, etc.
Experience setting up and optimizing Google and LinkedIn Ad campaigns.
Strong writing, editing, presentation, and communication skills.
Experience in pharmaceutical, biotech, healthcare, or related industry.

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