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    Content Marketing Manager - Somerset, United States - Zortech Solutions

    Zortech Solutions
    Zortech Solutions Somerset, United States

    3 weeks ago

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    Description

    Job Opening: Content Marketing Manager

    Role: Content Marketing Manager

    Location: Somerset, NJ (In-office work 4 days a week)

    Duration: Fulltime

    Responsibilities:

    • Develop and Implement Content Strategy: Create a comprehensive content marketing strategy aligning with company goals.
    • Oversee Content Creation: Manage production of blog posts, whitepapers, case studies, videos, and infographics.
    • Execute Digital Campaigns: Plan and implement digital campaigns like SEO/SEM, email marketing, LinkedIn Ads, and Google ads.
    • Analyze Campaign Performance: Utilize analytics tools to measure and report digital marketing campaign performance.
    • Generate Leads through Content: Develop strategies to attract and convert leads.
    • Team Management: Lead content creators, designers, and external agencies.
    • Stay Updated on Market Trends: Keep informed about life sciences industry trends and customer challenges.
    • Collaborate with Other Departments: Work closely with sales, product, and services to brainstorm new content ideas.

    Qualifications:

    • 3-5 years experience in Content Marketing Manager, Digital Marketing Manager, or similar positions.
    • Proven track record in leading SEO/SEM, marketing database, email, social media, display advertising campaigns.
    • Proficient in website analytics tools like Google Analytics, LinkedIn Campaign Manager, etc.
    • Experience setting up and optimizing Google and LinkedIn Ad campaigns.
    • Strong writing, editing, presentation, and communication skills.
    • Experience in pharmaceutical, biotech, healthcare, or related industry.
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