Head of Ecommerce - New York - Fourth Floor

    Fourth Floor
    Fourth Floor New York

    1 day ago

    Description

    Our client, a luxury sleepwear brand is looking to hire a Head of eCommerce for their NYC office.

    Role Overview

    The Head of eCommerce will serve as the strategic and operational leader of the brand's digital business. This VP-level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience. The ideal candidate will bring a strong mix of analytical rigor, creative vision, and cross-functional leadership building a scalable digital business that deepens customer loyalty and drives profitability.

    Key Responsibilities

    Strategic Leadership & P&L Ownership

    • Own the eCommerce P&L driving revenue, profitability, and customer lifetime value.
    • Develop and execute the digital growth strategy aligned with company goals and brand values.
    • Partner closely with Finance to forecast, model, and report on key performance metrics.
    • Define and own the vision for the eCommerce roadmap from platform evolution and UX optimization to technology integrations - all with an unwavering obsession for customer experience.
    • Lead cross-functional alignment on digital priorities across Marketing, Product, Operations, and Creative teams.
    • Champion data-driven decision-making and digital innovation to elevate brand storytelling and conversion.
    • Build and manage vendor and platform relationships, ensuring the tech stack and tools scale effectively with business growth.

    Customer Experience & Conversion

    • Oversee site merchandising, content strategy, and on-site UX to ensure a seamless and luxurious customer journey.
    • Leverage analytics and A/B testing to continuously optimize conversion rates and AOV.
    • Partner with Operations to ensure flawless execution from order to delivery.

    Performance Marketing & Retention

    • Partner closely with Marketing and external agencies to drive traffic through paid media, SEO, email, and affiliate channels.
    • Enhance retention strategies through CRM, loyalty, and personalization programs.

    Team Leadership & Development

    • Lead, mentor, and develop a high-performing team.
    • Foster a culture of accountability, collaboration, and continuous improvement.
    • Set clear KPIs and professional development goals aligned with company strategy.
    • Champion an innovation mindset empowering the team to experiment, challenge convention, and surface bold ideas that drive growth and elevate the customer experience.
    • Report and communicate performance to the executive team, translating analytics into actionable strategies that drive measurable business outcomes.

    Qualifications

    • 15+ years of progressive experience in eCommerce or digital business leadership, with at least 2 years at the VP or equivalent level.
    • Proven track record of scaling a DTC business preferably in premium or luxury retail fashion.
    • Experience managing full P&L and driving profitability.
    • Strong understanding of Shopify (or similar), analytics platforms, and CRM systems.
    • Strategic thinker with hands‑on execution capability.
    • Exceptional leadership, communication, and stakeholder management skills.
    • Passion for customer experience.
    • Experience with ERP implementation- ideally NetSuite

    Success in This Role Means

    • Delivering profitable growth year-over-year.
    • Building and leading a top-tier eCommerce team.
    • Establishing the brand as the digital leader in premium sleepwear and lifestyle.
    • Turning data and creativity into measurable business impact.
    • Creating a best in class customer experience.

    This is a hybrid role - 3 days on-site


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