Senior Manager, Demand Generation - Palo Alto, CA, United States - Guardant Health

Description

Senior Manager, Demand Generation & Growth Marketing

Full-time Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary tests, vast data sets and advanced analytics.

The Guardant Health oncology platform leverages capabilities to drive commercial adoption, improve patient clinical outcomes and lower healthcare costs across all stages of the cancer care continuum.

Guardant Health has commercially launched Guardant360, Guardant360 CDx, Guardant360 TissueNext, Guardant360 Response, and GuardantOMNI tests for advanced stage cancer patients, and Guardant Reveal for early-stage cancer patients.

The Guardant Health screening portfolio, including the Shield test, aims to address the needs of individuals eligible for cancer screening.

This individual will own Demand Generation and Growth Marketing activities and be an essential part of the BioPharma Marketing team.

The remit of the Demand Generation lead will be to develop / maintain a tiered target list of BioPharma prospects, develop a plan to engage with those prospects, and execute tactics to generate a pipeline of leads and opportunities.

To create customer demand, this individual will own events (virtual and live) and activities that continue to deepen our relationships with customers and drive belief in Guardant Health as the best-in-class partner.

They will partner closely with marketing to develop content, identify thought leaders (internally and externally) and successfully execute these deliverables.

Clearly define our target accounts and target customer profiles
Create / maintain a tiered, master target list of new prospective clients for outreach based on their drug development pipeline; collaborate closely with BD leadership to cross reference the active customer list and re-categorize customers as they evolve through the sales cycle
Capture all inbound leads into Salesforce / CRM lists and handoff leads to Business Development as appropriate; track and quantify this process (Marketing Qualified Leads, Sales Accepted Leads)
Build and provide a monthly metrics report to quantify leads and measure results of marketing tactics related to demand generation; Manage and provide guidance to internal / external partners and vendors
Manage to budget numbers
Partner closely with our internal SFDC team and BD operations to automate, organize and input new leads / prospects into our CRM


Growth Marketing:
collaborate closely with marketing team to create compelling content
Develop and maintain the CRM email calendar, deploy emails in collaboration with marketing, own post-email reporting
lead planning and execution for BioPharma including collaborating with marketing, bioinformatics and scientific affairs to develop the correct content; Strategic Relationship Building – Ability to build strategic relationships within an organization to gain buy in, build enthusiasm for, and advance demand generation and growth marketing activities
~ deeply understand the market landscape to effectively guide content creation and tactical executions
~ Must have undergraduate degree, preferably in healthcare / life sciences
~Ability to review and understand scientific and technical information to inform strategy
~ Experience with CRM / marketing platforms such as Salesforce, Pardot, Mailchimp, Hubspot, etc.
~ Prior experience in oncology or diagnostics preferred Hybrid Work Model : At Guardant Health, we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays.

We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires.

The US base salary range for this full-time position is $104,400 to $167,000.

The range displayed reflects the minimum and maximum target for new hire salaries across all US locations for the posted role with the exception of any locations specifically referenced below (if any).

For positions based in Palo Alto, CA or Redwood City, CA, the base salary range for this full-time position is $139,200 to $187,900.

Within the range, individual pay is determined by work location and additional factors, including, but not limited to, job-related skills, experience, and relevant education or training.

Employee may be required to lift routine office supplies and use office equipment.

Majority of the work is performed in a desk/office environment; however, there may be exposure to high noise levels, fumes, and biohazard material in the laboratory environment.

Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

All your information will be kept confidential according to EEO guidelines.