Market Manager, Houston - SoHo Experiential

    SoHo Experiential
    SoHo Experiential Houston

    6 days ago

    Description

    The Market Manager is a full-time position and is pivotal in the meticulous management of all in-market events, where your primary goal is to guarantee their seamless execution while maintaining alignment with the broader brand strategy.

    This responsibility encompasses a diverse array of essential tasks aimed at ensuring excellent execution and amplifying the execution of each event, all while ensuring that they uphold the brand's consistency and integrity.

    This role will report to the Regional Activation Manager, Central, and will be on the Agency Field Team.

    Responsibilities:

    • Coordinate the staffing and logistics of all in-market events.
    • Serve as the primary point of contact for a team of Promotional Specialists, assisting with scheduling, reporting, and communication as needed.
    • Perform quality control inspections to ensure that the execution meets the expectations of the client. Communicate quality control visits to the client's Field Marketing and local stakeholder team on a weekly basis.
    • Provide feedback to improve execution standards and results for On- and Off-Premise events.
    • Handle logistics of all promotions within assigned geographic area of responsibility.
    • Recruit prospective Promotional Specialists at all attended promotions.
    • Ensure that Promotional Specialists have the necessary training and materials prior to promotions.
    • Manage promotional material inventory (POS) and warehousing.
    • Assist in any brand, trade, special events or adhoc programs in market.
    • Ensure all events and staff adhere to company, DISCUS and State mandated regulations including sampler licenses if needed.
    • Management of post-event responsibilities (ensuring event recapping is done accurately and on time, verifying the payroll procedure is followed, qualitative feedback is collected and shared with agency and client).
    • Support the RAM, the client's Field Marketing Manager (FMM) and Territory FMM (TFMM) on sampling-related and adhoc assignments.
    Recruit/Train Event Teams


    • Must have access to a network of talented staff.
    • Manage event staff pool to ensure the sampler base continually supports the needs of an ever-changing business.
    • Foster execution of flawless events (includes, but is not limited to, on-site sampling, engaging consumers, delivering key brand communications, distributing POS, facilitating data capture).
    Manage Key Relationships


    • Confirm event activations with account management prior to execution.
    • Liaise with local client sales teams and retail partners on a daily/weekly basis.
    • Collaborate with third-party agencies when necessary.
    • Maintain a positive and proactive relationship with the local sales teams as well as account management and staff.
    • Maintain account and distributor partner contact lists. Build trade/bartender relationships through account visits.
    Financial Responsibility


    • Manage event budgets.
    • Coordinate payment of all bar tabs or per event supplies directly with account partners or staff.
    • Manage payroll process of all staff.
    • Submit and review receipts in a timely manner to ensure they are compliant.
    Report on Event Activity


    • Maintain and update scheduling of events in the Event Management System.
    • Review and approve event recaps within 48 hours of event to ensure data integrity.
    • Report event and overall program feedback to RAM.
    • Create post-program Market specific recaps for the client that identify and report on key performance indicators, event data, provides photos, etc.
    • Work with Promotional Specialist to attain high-quality event photos that capture the brand experience.

    What You Bring to the Table:

    • High School Diploma or GED
    • 2+ years prior experience in event management
    • Knowledge of wine and spirits industry is mandatory
    • Experience in recruiting and staffing for events, preferably with existing relationships with potential staff
    • Effective training experience is preferred
    • Access to event staff personnel
    • Excellent communication, problem-solving, and collaboration skills; able to work cross-functionally with clients, field teams, and agency partners
    • Strong budget management skills
    • Ability to prioritize and juggle many tasks
    • Excellent presentation and organizational skills
    • Trade contacts are a plus
    • Skilled at managing client relationships
    • Self-starter, strategic thinker, and proactive problem solver
    • Experience with inventory management
    • Self-starter with an entrepreneurial spirit and strong leadership skills
    • Proficient in Microsoft Excel, Word, PowerPoint, Outlook
    • Reliable transportation a must
    • Comfortable lifting/transporting event kits/boxes
    • Houston area resident required. Strong familiarity with the Houston market
    • Ability to travel up to 50% of time

    What We Offer:

    • Competitive compensation.
    • Comprehensive benefits including medical, vision, dental, and wellness programs.
    • Generous PTO, including vacation, holidays, and wellness days.
    • Professional growth opportunities in a dynamic, creative environment.
    • A collaborative, inclusive workplace that values people as much as the work we create.
    *Certain employee benefits are only applicable to full-time employees.

    SoHo Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

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