Telecommute Senior Product Marketing Manager - Boston, MA, United States - PathAI

Description

The ideal candidate is someone who has product management and/or product marketing experience, and comfortable leaning into downstream execution in support of the sales team
Bachelor's degree in business administration, marketing, communications, or a related field with 5+ years of experience in brand management or product marketing; or MBA with 2+ years of experience in brand management or product marketing
Experience with presenting recommendations and strategies to senior-level management
Prior experience developing value proposition, brand/product positioning and messaging, and budget planning
Prior experience creating design content or guiding the creation of design content
Strong business acumen with experience in forecasting, analyzing sales data, analyzing competitor performance to understand business drivers and - distractors
Ability to synthesize analyses into key findings, implications, and recommendations
Strong desire and demonstrated experience with cross-functional communication and internal stakeholder management
Experience working with and/or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy development
Experiencing interpreting customer and market insights and developing a market research plan

The Senior Product Marketing Manager will join the BioPharma Product Marketing team at PathAI and will be responsible for leading the marketing strategy for our algorithm products.

This person will be able to drive their own strategy and contribute to building the Marketing function as they partner with cross-functional teams, develop customer and KOL relationships, and be a thought leader for our Business Development and Product Management teams.

Create launch plans for new product(s) or service(s) in partnership with Product and Business Development teams including target customer identification, key messages, go-to-market plan, and market growth pathways
Track product performance in collaboration with the Product team, and deliver related score cards and presentations to senior leadership
Marketing Execution and Communications
Partner with Digital Marketing on channel selection, investment and digital metrics reporting
Lead creative agencies on creative and content development, from brief creation to project management, to output/deliverables
Create PathAI's communication strategy for industry conferences and publications in partnership with Scientific Programs team
Sales Enablement, Market Insights & Analytics
Identify opportunities to achieve sales targets through marketing tactics
Use market, user, and other customer data to draw insights for informed and effective business decisions
Develop sales pitch collateral for business development team to secure new business and/or maintain pipeline of projects with existing customers
Design and execute marketing research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions
Contribute to the creation of the lead sheet and manage annual marketing strategy
Contribute to the setting of marketing objectives, strategies, and performance targets for the year
Inform development of the annual marketing tactical calendar and budget related to focus areas (product/service)for product/service
The ideal candidate is someone who has product management and/or product marketing experience, and comfortable leaning into downstream execution in support of the sales team
Bachelor's degree in business administration, marketing, communications, or a related field with 5+ years of experience in brand management or product marketing; or MBA with 2+ years of experience in brand management or product marketing
Experience with presenting recommendations and strategies to senior-level management
Prior experience developing value proposition, brand/product positioning and messaging, and budget planning
Prior experience creating design content or guiding the creation of design content
Strong business acumen with experience in forecasting, analyzing sales data, analyzing competitor performance to understand business drivers and - distractors
Ability to synthesize analyses into key findings, implications, and recommendations
Strong desire and demonstrated experience with cross-functional communication and internal stakeholder management
Experience working with and/or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy development
Experiencing interpreting customer and market insights and developing a market research plan

The Senior Product Marketing Manager will join the BioPharma Product Marketing team at PathAI and will be responsible for leading the marketing strategy for our algorithm products.

This person will be able to drive their own strategy and contribute to building the Marketing function as they partner with cross-functional teams, develop customer and KOL relationships, and be a thought leader for our Business Development and Product Management teams.

Create launch plans for new product(s) or service(s) in partnership with Product and Business Development teams including target customer identification, key messages, go-to-market plan, and market growth pathways
Track product performance in collaboration with the Product team, and deliver related score cards and presentations to senior leadership
Marketing Execution and Communications
Partner with Digital Marketing on channel selection, investment and digital metrics reporting
Lead creative agencies on creative and content development, from brief creation to project management, to output/deliverables
Create PathAI's communication strategy for industry conferences and publications in partnership with Scientific Programs team
Sales Enablement, Market Insights & Analytics
Identify opportunities to achieve sales targets through marketing tactics
Use market, user, and other customer data to draw insights for informed and effective business decisions
Develop sales pitch collateral for business development team to secure new business and/or maintain pipeline of projects with existing customers
Design and execute marketing research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions
Contribute to the creation of the lead sheet and manage annual marketing strategy
Contribute to the setting of marketing objectives, strategies, and performance targets for the year
Inform development of the annual marketing tactical calendar and budget related to focus areas (product/service)for product/service
PathAI is on a mission to improve patient outcomes with AI-powered pathology. We are transforming traditional pathology methods into powerful, new technologies.

These innovations in pathology can help accelerate drug development, improve confidence in the accuracy of diagnosis, and get life-saving therapies to patients more quickly.

The Senior Product Marketing Manager will join the BioPharma Product Marketing team at PathAI and will be responsible for leading the marketing strategy for our algorithm products.

This person will be able to drive their own strategy and contribute to building the Marketing function as they partner with cross-functional teams, develop customer and KOL relationships, and be a thought leader for our Business Development and Product Management teams.

The ideal candidate is someone who has product management and/or product marketing experience, and comfortable leaning into downstream execution in support of the sales team.

Create launch plans for new product(s) or service(s) in partnership with Product and Business Development teams including target customer identification, key messages, go-to-market plan, and market growth pathways

• Track product performance in collaboration with the Product team, and deliver related score cards and presentations to senior leadership

Marketing Execution and Communications

• Partner with Digital Marketing on channel selection, investment and digital metrics reporting
• Lead creative agencies on creative and content development, from brief creation to project management, to output/deliverables
• Create PathAI's communication strategy for industry conferences and publications in partnership with Scientific Programs team

Sales Enablement, Market Insights & Analytics

• Identify opportunities to achieve sales targets through marketing tactics
• Use market, user, and other customer data to draw insights for informed and effective business decisions
• Develop sales pitch collateral for business development team to secure new business and/or maintain pipeline of projects with existing customers
• Design and execute marketing research or customer research projects to uncover unmet needs, whitespace, or new perceptions to inform marketing strategies and executions

Contribute to the creation of the lead sheet and manage annual marketing strategy

• Contribute to the setting of marketing objectives, strategies, and performance targets for the year
• Inform development of the annual marketing tactical calendar and budget related to focus areas (product/service)for product/service

Bachelor's degree in business administration, marketing, communications, or a related field with 5+ years of experience in brand management or product marketing; or MBA with 2+ years of experience in brand management or product marketing

• Experience with presenting recommendations and strategies to senior-level management. Prior experience developing value proposition, brand/product positioning and messaging, and budget planning
• Prior experience creating design content or guiding the creation of design content
• Strong business acumen with experience in forecasting, analyzing sales data, analyzing competitor performance to understand business drivers and - distractors. Ability to synthesize analyses into key findings, implications, and recommendations
• Strong desire and demonstrated experience with cross-functional communication and internal stakeholder management
• Experience working with and/or managing agencies (or internal creative teams) in integrated communications, including brief development, evaluation of creative, and copy development
• Experiencing interpreting customer and market insights and developing a market research plan
• Experience in launching a SaaS, pharmaceutical, or a med device product or platform a plus but not required
• Experience in pharmaceuticals, medical devices, or biotech a plus but not required

PathAI's mission is to improve patient outcomes with AI-powered pathology.

Our platform promises substantial improvements to the accuracy of diagnosis and the efficacy of treatment of diseases like cancer, leveraging modern approaches in machine learning.

Our office is located in the heart of Fenway. Biotechnology, Medical Diagnostics, Artificial Intelligence, Machine Learning, Healthcare, Diagnostic Services, Medical Imaging
artificial intelligence, pathology, digital pathology, oncology, immuno-oncology, auto immune disease, neurodegenerative disease, improving medicine, companion diagnostics, precision medicine, solutions, R&D, computational pathology, predictive, deep learning, and software engineering
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