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    Brand and Product Marketing Manager - Middlebury, United States - Grand Design RV

    Grand Design RV
    Grand Design RV Middlebury, United States

    4 weeks ago

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    Description


    Want To Feel Appreciated And Respected? If So, Please Read On Come Join The Grand Design RV Team, Based In Middlebury, Indiana.

    At Grand Design RV Our Mission Here Is Simple. We Want To Help Create Memorable Stories For Those Who Dare To Dream.

    Our Vision Of Working Together In The Relentless Pursuit Of a Positive RV Ownership Experience Is Lived Out Each Day By Our Great Team Members.

    Each Team Member Is Hand-picked With An Excellent Reputation For Second-to-none Industry Craftsmanship And Is a Representative Of Our Core Values


    G ratitude - Serving team members and our communities through humility and empathy to make our company, communities, and world a better place.


    R espect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.

    A ccountability - Holding each other to the highest expectations in all we say and do.

    i N novation - Striving to be industry-leading with our people, processes, and products.

    D rive - Determined to exceed expectations of our team members, vendors, dealers, and retail customers.

    We continue to grow and have positions available that need to be filled. If this sounds like the right fit for you, apply today

    If you are interested in the on site role of the

    Brand and Product Manager

    you will be responsible for brand and product marketing including positioning, creative campaigns and media.

    Key Areas of Responsibility

    Brand strategy and positioning for the motorized brand(s)
    Leads creative campaigns, content development and production in partnership with the content creation team and outside agencies
    Manages media - search, display, video etc
    Sets plan and timeline for event activation and planning for national, regional, and local shows (Hershey, Tampa, Open House)
    Product Influencer/Ambassador strategy
    Collaborate with PMs and Sales
    Define product strategy, innovation roadmaps and product launches with product managers
    Define product architecture (key features and benefits etc)
    Define Value Propositions
    Inform consumer insights learning plan and translate key learnings into product attributes
    Analyze NPS/Customer Sat to influence product development
    Competitive Analysis
    Trend monitoring & reporting

    Education & Experience

    Bachelor degree in marketing or related field
    Must have a minimum of 7 years of marketing experience
    Strong analytical and problem-solving skills
    Excellent verbal and written communication skills
    Excellent organizational skills and attention to detail
    Excellent time management skills with a proven ability to meet deadlines

    Physical Demands

    Must be flexible to travel, 20% of time including weekends
    Able to be in a production environment a few hours a week
    Office sitting and standing environment
    Be in the office 4 days/week

    Equal Opportunity Employer

    Job Posted by ApplicantPro
    #J-18808-Ljbffr

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