Digital Marketing Manager - Pleasanton, United States - 1st United Credit Union

Description

We believe in our employees, and we want them to believe in us. That's why we provide job training, skill development, and the opportunity to grow with us

At 1st United Credit Union, we are committed to improving the quality of life for our members and the communities we serve across the East Bay and Tri-Valley areas.

Seeking a marketing generalist who loves design and copywriting as much as they love data analytics.

A jack of all trades who is quick to figure things out and is thoughtful in both the tactics and strategies needed for a successful digital marketing program (SEO and SEM).

This role offers an excellent opportunity for career growth for a person who is a self-starter, critical-thinker, and wearer of many hats.

Hybrid work schedule may be available after a successful completion of initial onboarding and training period.

Primary Responsibilities:
Handle day-to-day strategy, management, and implementation of digital marketing program following SEO and SEM best practices. Includes social media strategies, online advertising, website, email, streaming and more. Ensure campaigns are aligned with Credit Union goals and conversion tracking best practices and implemented.
Track and report SEO & SEM results. Provide recommendations for improvement and assist with identifying and evaluating new media opportunities.
Develop creative including copywriting and design.

Helps to maintain website optimization through Google Search Console, and other optimization tools as they relate to digital marketing success.

Keep current on current best practices, trends, and changes in the regulatory landscape.
Performs other job-related duties as assigned.

Knowledge and Skills:
Three to five years of similar or related experience. Financial product and service knowledge preferred.
Equivalent to a college degree (BS or BA in business or marketing preferred). Similar or equivalent experience desired including but not limited to a digital marketing certification.
Google and Facebook certifications or pursuit of certifications desired.
Excellent writing and communication skills. Copywriting skills required.
Must be able to lift up to 25lbs.

Other Skills:

Proficient in the use of Google Analytics, Google Search Console, Social Media platforms, Hootsuite or similar tools, Website CMS tools, graphic design, and blog writing best practices.

Familiar with SEMRush.
Graphic design skills and experience in Adobe Creative Suite.
Proficient in Microsoft (Word, Excel, PowerPoint, Outlook).
Must be organized, accustomed to time management and self-motivated with the ability to self-manage and multi-task.
Ability to work independently and as part of a team.
Salary wage will range from $82,000/year to $123,000/year. Wages posted are for grade 12 and will depend on experience.

1st United Credit Union is an Equal Opportunity Employer

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