Sales & Marketing Consultant - Chattanooga - Sinclair Broadcast Group

4 days ago

Description

We are seeking a dedicated Marketing Specialist and Sales Professional to drive growth of assigned accounts, uncover new opportunities, nurture strong relationships with existing clients, and establish a network to support overall account growth. Marketing Consultants will learn and utilize the entire Sinclair portfolio of assets when identifying solutions and generating proposals.

PRIMARY RESPONSIBILITIES

Deliver weekly revenue forecasts within plus or minus 2% accuracy using in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals.

Maintain and continuously grow a book of business or list of accounts and nurture a pipeline of potential business by actively seeking ways to increase spending of existing business.

Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.

Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.

Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.

PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE

Familiarity with cross-platform marketing solutions and sales methodologies
Knowledge of CRM platforms and sales management software
Ability to adapt quickly in an unpredictable and rapidly changing environment
Excellent communication, presentation, problem-solving, critical thinking, and time management/prioritization skills
High-level proficiency with MS Office applications
Reliable transportation, valid driver's license, and satisfactory driving record

AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST

Establishing and maintaining strong and effective relationships
Paying close attention to customer needs and adapting approach as needs evolve
Listening for details and checking for understanding
Delivering presentations in a clear and compelling manner
Communicating in a variety of settings, among diverse styles and stakeholders, and with different position levels
Using compelling arguments to gain client support and commitment
Working at a brisk pace under pressure and within time constraints
Using judgement that balances common sense and practicality as a basis for forming opinions and making recommendations

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

VALUE STATEMENTS AND EXPECTATIONS

The responsibilities of this position must be consistently performed while conforming to these values:

Honor and respect the dignity of every person
Encounter others with respect and compassion
Act with humility and be a person of integrity
Reach out to others in a spirit of collaboration
Communicate openly and frequently
Put the health of the organization and our people at the forefront of every decision
Be customer focused
Embrace lifelong learning
Work with purpose and consistently show up engaged

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace.

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