Head of Brand - Kissimmee, FL, United States - Disney Experiences

Description

At Disney, you'll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen Disney Consumer Products (DCP) brings the magic of Disney's beloved stories, franchises, and characters to families and fans around the world.

From toys to apparel, books to games, our marketing organization has a meaningful effect on The Walt Disney Company (TWDC) and the markets in which we operate.

With a portfolio of renowned brands including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire.

As a Marketing Strategy Manager with the DCP Marketing Team, you will help shape the go-to-market strategies and execution of global communication plans across a variety of franchises within the Consumables category, as well as provide global marketing support for the Marvel brand.

You'll develop compelling marketing programs and work with internal Cast Members and external licensees and agencies across marketing strategy, creative advertising, PR and communications, customer engagement, and franchise/commercial teams.

You will be responsible for providing strategic input, building, shaping, and implementing integrated communication plans, evaluating creative, and monitoring and analyzing campaign performance as part of a dynamic global marketing team.

The Marketing Strategy Manager will report to the Sr. Manager, Marketing Strategy.
Provide strategic input and drive marketing communication planning for several programs/campaigns, including media and creative briefing
Lead a team of cross-functional partners as it relates to assigned projects and campaigns. Host regular meetings, share audience insights, and set the strategic message/priorities to drive business results through paid, earned, owned and shared media
Maintain a deep subject matter expertise of the consumer to help shape near and long-term promotional strategies and product positioning
Analyze program performance, needs, risk and opportunities and address accordingly
Manage program details and project budgets on a monthly basis
Oversee plan implementation and conduct post-mortem analysis
3+ years of relevant marketing experience, ideally in Marketing Strategy or Brand Management
~ Proficient technical marketing skills to provide strategic input and drive communication planning
~ Experience developing partnerships with internal, cross-functional, and external team members in a collaborative and inclusive environment
~ Expertise in project-managing a high-volume set of fast-paced projects, successfully balancing strategies, details, and budgets
~ Experience in social media marketing, digital advertising, experiential and content-based marketing
~ Proficiency in Microsoft Excel, Word, PowerPoint
~ Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Marketing
Experience with building global/national-level campaigns and marketing to target consumer audiences
Experience in marketing to targeted consumer audiences, specifically young families and young adults
Bachelor's Degree in Marketing, Business, Communications, or equivalent work experience
Master's in Business Administration preferred
This is a Full-time role

Benefits and Perks:
Disney offers a rewards package to help you live your best life.