Senior Marketing Specialist - Austin, United States - Greater Austin YMCA

Description

Job DescriptionHow you Will Power our Purpose (Job Summary):As a Senior Marketing Specialist at the Greater Austin YMCA, you'll be at the forefront of driving growth and engagement in key program areas such as Childcare (Afterschool, Preschool, Camp), Aquatics, Recruitment Hiring, and Youth Sports.

Your role will be pivotal in leading targeted marketing campaigns within allocated budgets, utilizing your strategic acumen to maximize impact.

From developing detailed project plans to crafting compelling narratives, you'll leverage your expertise to enhance program effectiveness and elevate the YMCA's brand reach.

Collaborating closely with program teams, you'll ensure seamless execution and coordination, fostering strong partnerships to achieve marketing objectives while amplifying the YMCA's mission impact.

How You Will Make an Impact (Essential Functions)Campaign Management and ImplementationLead marketing campaigns for Childcare (Afterschool, Preschool, Camp), Aquatics, Recruitment Hiring, and Youth Sports within assigned budgets.

Marketing management of key programs to support enrollment growth sustainability.

This includes annual and quarterly calendar planning, benchmarking (programs, pricing, messaging, digital experience), and cross-functional leadership to optimize the value proposition.

Develop, manage, execute, support, and analyze innovative marketing plans that raise the profile of the Greater Austin YMCA, generate demand, and demonstrate the organization's focus on strengthening the community.

Monitor and support center communications such as push notifications, SMS, email, digital screens, and social media. Champion the brand by bringing mission/impact stories to life through marketing activations.
Lead customization of in-center communication tools that delivers on best practices for path of the eye and dwell time. Help train centers on new asset creation tool.

Maintain accurate timelines and plans in the project management system, Planning and AnalysisDevelop tactical plans from a defined vision and strategy for marketing.

Translate high-level plans into detailed project plans with clear timelines, ensuring visibility to cross-functional teams and facilitating proactive execution and coordination.

Conduct in-depth analysis to identify trends, make hypotheses, create compelling stories and make fact-based recommendations for the Greater Austin Y brand, category or consumer trends to enhance the brand's equity and meaningful reach.

Identify new business opportunities and connect with consumers throughout the Y's regional footprint ranging from email marketing to direct mail marketing to other channels.

Drive improvement of program effectiveness through audience segmentation, journey mapping, test and learn methods, and learning plans. Coordinate, implement, and track progress to deliver objectives and assignments on time and on budget within assigned tools. Monitor project/campaign status, communicate clearly effectively, assign resources, and ensure that projects are completed on time.

Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with marketing leadership to identify advanced reporting needs and analyze performance trends, CX insights, and best practices to provide optimization recommendations.

Understand marketing best practices and stay ahead of global industry trends.

Collaboration and Relationship BuildingPartner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations.

Resolve conflicts by demonstrating leadership and appropriate decision-making competencies when timeline adjustments need to be made. Spend up to 50% of the work week at local center locations, working collaboratively with cross-functional partners. Build and maintain strong relationships with both internal and external partners.
Complete other duties as assigned. What You Bring to the Community EnterpriseA bachelor's degree or a blend of education, professional experience, and training.
At least 3 years of professional experience with a background in communications or marketing.

Ability to translate high-level plans into detailed project plans with clear timelines, ensuring visibility to cross-functional teams and facilitating proactive execution and coordination.

Strong writing and editing skills for multiple communications platforms including web, email marketing, and social media.
Understanding of content creation, graphics, and photography; executing small projects and making edits; and social media experience.
Experience using project management systems such as , ASANA, and others.
Consumer insights/analytics experience with the ability to concisely deliver insights around marketplace opportunities and needs.
Knowledge of tools, e.g., Drupal, WordPress, Canva, Marq, or ability to demonstrate proficiency following training.
Event management experience is a plus.
Graphic design experience is a plus. Bilingual is a plus.

Physical RequirementsWhile performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, talk, and occasionally lift and/or move items, including equipment, furniture, and/or children.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

About UsThe Greater Austin YMCA is a nonprofit community enterprise with a vision to cultivate thriving communities across Central Texas where every person benefits from an empowered and well-educated childhood, equitable access to opportunities, resulting in an elevated quality of life and the promise of a sustainable future.

Founded in 1953 and anchored in three Central Texas counties, the Y has served close to 500,000 people and provided more than $30M in financial assistance and program subsidies over the past 10 years.

We operate 8 community centers and Camp Moody along with 6 early childhood education centers, 60 afterschool programs on school campuses in four districts, and 20 summer camps, with 1500 staff team members, 1000 volunteers, and a $47M annual operating budget.

Additional Information:
The organization has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

The Greater Austin YMCA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Greater Austin YMCA complies with applicable state and local laws governing non-discrimination in employment in every location in which we have employees.

This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We Take Care of Our PeopleOur mission isn't just a statementit's a guiding force that shapes our actions every day.

Rooted in our unwavering commitment to serving our community and esteemed team members, our mission is a true way of life.

We're passionate about fostering health and wellness for all, and we're truly excited to introduce the following comprehensive benefits package that has been thoughtfully designed to prioritize your well-being.

Health Insurance:
We provide comprehensive health coverage, including medical, dental, and vision plans, to ensure the well-being of our employees

Retirement Savings Plan:
We offer a 12% employer-funded retirement plan upon meeting eligibility, empowering employees to plan for their future

Paid Time Off:
Work-life integration is important to us, which is why we provide up to 48 days of paid time off over vacation, holidays, and sick leave


Additional Perks:
Free household membership to facilities operated by the Greater Austin YMCA, which is worth $1,000 annually.