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Sr Advertising Analyst - Columbus, United States - Safelite
Description
A Brief OverviewThe Senior Advertising Analyst's key responsibilities and contribution to the company will be developing and delivering actionable insights and analysis on the understanding of how advertising and marketing impacts the customer experience and provides value to Safelite.
What you will doManage relationships with internal teams, including but not limited to performance marketing, brand marketing, and external analytics vendors.
Measure success of (ROI, conversion) and provide actionable insights to drive optimization and performance of our advertising.Lead analysis on A/B and MVT tests, compile results and present them to business stakeholders in a timely and consumable manner.
Query large datasets using analytics software or SQL for applicable data and interpretation of results and analyses to identify trends/issues and develop recommendations to support business objectives.
Create data collection methodologies and plans and provide recommended fixes as needed to ensure accuracy in all reporting and analysis needs.
Performs other duties as assigned.Complies with all policies and standards.
Education QualificationsBachelor's Degree in Statistics, Analytics or related quantitative field RequiredExperience Qualifications4-6 years Relevant experience RequiredSkills and AbilitiesAbility to write SQL and experience using Analytics software such as R, Python, Tableau, Snowflake, or Salesforce.
Ability to understand, contribute to, critically evaluate, and make recommendations for alterations to advertising analytics modeling such as media mix modeling, multi touch attribution, etc.
Experience working with tag management in relation to advertising and A/B testing tools a plus.Familiarity with and understanding of any of the following digital marketing, CRM, advertisings channels.
Our people are passionate about what they do, the product they sell, and the customers they serve.
If you're looking for an opportunity to be a part of a work family that values collaboration, innovation and dedication, we're the right company for you.
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