Associate CMI Manager, Demand Generation — Seventh Generation, HCNA - Burlington

Job summary

This role can be based in either our Hoboken New Jersey office or our Burlington Vermont office Job Purpose Seventh Generation is seeking an Associate Consumer & Market Insights Manager to lead the Demand Generation insights agenda for Seventh Generation This is an exciting role with exposure to a wide range of CMI responsibilities—from communications development and audience design to in market measurement and brand equity – all aimed at understanding how consumers engage with Seventh Generation developing impactful social-first communications and measuring the effectiveness of our marketing investments What Your Main Responsibilities Will Be Lead the Seventh Generation demand generation insights agenda Own the CMI agenda for Seventh Generation demand generation across home care: communications development & testing audience and targeting social-first creative quality and in market impact measurement e.g Brand Lift Guide the adoption of data driven marketing approaches audience development segmentation activation signals to sharpen effectiveness Drive Social-first DemandGeneration Excellence Lead the agenda for Social-First DemandGeneration for HCNA—from social listening to creative quality diagnostics to impact measurement across digital social POSM Manage interpret social listening outputs keep a pulse on emerging trends growing spaces cultural signals fuel demand home care Create And Operationalize Consumer Learning Plans Design multi-phase consumer learning plans frame business questions define clear objectives brief suppliers manage scope timing costs deliver implications senior partners Run custom qualitative quantitative research agency partners perform desk research available sources address demand retailer dynamics pricing competitive trends In Market Measurement Marketing ROI Lead in market tracking optimization HCNA initiatives media agencies—identify worked/didnt embed learnings next sprint Measure impact marketing investments holistically Rapid ROI brand health tracking flight diagnostics e.g Brand Lift Category Foresights Brand Superiority Build strategic home care foresights monitor emerging behaviors evolving consumer needs future demand generation marketing inform strategy roadmaps Provide clear perspective consumers engage home care category seventh-generation translate insights brand superiority opportunities Analytics Data Fluency Analyze performance data scanning panel sales purchase panels pricing distribution retailer performance guide actions Synthesize disparate data sources simple compelling stories influence decisions unlock growth Ways Working Influence Serve proactive business partner balancing AI-enabled tools human consumer intimacy home consumers seventh-generation shoppers Partner closely Marketing media comms research partners build trust speak point view act order-taker Ad hoc support requests Global Home Care team US market Laundress brand needed less than scope What You Need Succeed Education Experience Bachelor degree required Minimum years experience Consumer Market Insights closely related analytics roles Hands-on experience qualitative quantitative methods design execution interpretation Proficiency working household panel market data e.g scanning Numerator equivalents Familiarity audience development datadriven practices Experience Mix Modeling similar methods exposure equityhealth tracking measurement preferred Comfortable performance analytics sales usagepurchase panels pricing distribution media signals connect dots multiple sources clear persuasive narrative Strong listening acumen manage tools detect trends translate culturalbehavioral signals actionable recommendations home demandgeneration Curious proactive uncover opportunities propose solutions Strong interpersonal communication skills written verbal confident influencing senior stakeholders fast-paced dynamic environment comfortable independently coaching line manager adaptable unstructured contexts Personal passion insightmining consumer-centric growth commitment seventh-generations mission Pay The pay range position $88 600 $133000 Unilever takes consideration wide range factors utilized making compensation decisions including skill sets experience training licensure certifications qualifications education other business organizational needs Bonus This position bonus eligible Long-Term Incentive LTI This position LTI eligible Benefits Unilever employees participate benefits plan Should employee choose participate they can choose include health insurance prescription drug dental vision coverage retirement savings life insurance disability parental leave sick leave paid vacation holidays access numerous voluntary benefits Any coverages health insurance retirement benefits accordance applicable plans associated governing documents At Unilever inclusion heart everything we do Welcome applicants walks life committed creating environment everyone thrive succeed All applicants receive fair respectful consideration actively support growth every employee Unilever Equal Opportunity EmployerProtected VeteransPersons Disabilities For more information federal rights please see Workplace Discrimination Illegal Employment subject verification pre-screening tests may include drug screening background check credit DMV check If you individual disability need assistance recruitment process please contact Please note email reserved individuals disabilities need assistance not means inquiry positions application statuses Protected Veterans Individuals Disabilities AAP narratives inspection any employee applicant employment Monday Friday normal business hours establishment Seniority level MidSenior level Employment type Fulltime Job function Marketing Sales Industries Manufacturing

---

Job description