Vice President Digital Marketing and User Acquisition - Palo Alto, CA, United States - Baliston

Description

Vice President Digital Marketing and User Acquisition
Bachelor's Degree or higher
Minimum 7-10 years' director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
Expertise in growth marketing, including paid media (search and social) and influencer marketing; Ability to collect and report performance data
Excellent planning and communication skills
At the end of the day, you're owning our approach to driving brand awareness and customer acquisition
You'll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
Work with internal and agency resource to create digital campaigns and content
track and report performance, refining and reapplying budget based on business results
Analyze performance data in conjunction with agency resources
Stay abreast of industry trends, factoring new developments into Baliston's marketing and ecommerce strategy
Bachelor's Degree or higher
Minimum 7-10 years' director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
Expertise in growth marketing, including paid media (search and social) and influencer marketing; Ability to collect and report performance data
Excellent planning and communication skills
At the end of the day, you're owning our approach to driving brand awareness and customer acquisition
You'll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting
Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation
Work with internal and agency resource to create digital campaigns and content
track and report performance, refining and reapplying budget based on business results
Analyze performance data in conjunction with agency resources
Stay abreast of industry trends, factoring new developments into Baliston's marketing and ecommerce strategy

Baliston is an innovative, prelaunch DTC startup founded by footwear, tech, and ecommerce veterans highly experienced in successfully bringing products to life.

At the end of the day, you're owning our approach to driving brand awareness and customer acquisition.

You'll work closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, all the while refining our audience targeting.

Develop growth marketing strategies, including paid search and paid social, and work with agency to ensure successful implementation

• Work with internal and agency resource to create digital campaigns and content
• track and report performance, refining and reapplying budget based on business results
• Analyze performance data in conjunction with agency resources
• Stay abreast of industry trends, factoring new developments into Baliston's marketing and ecommerce strategy

Bachelor's Degree or higher

• Minimum 7-10 years' director- or VP-level experience leading a digital marketing team for a B2C/DTC ecommerce business
• Expertise in growth marketing, including paid media (search and social) and influencer marketing; Ability to collect and report performance data
• Excellent planning and communication skills
• candidates should reside in or near the Bay Area for ready access to the office; partial remote work is possible.

You can view their website at Company information
At Baliston, we're leveling up the shoe game. Our 100% recyclable, bio-based shoes are an evolution of Design, Comfort, Technology, and Sustainability.


Design:
Partnering with a world-renowned creator, Philippe Starck, who sets the bar for balancing form, function, and comfort

Recycling:
We've embraced circular design, from using minimal, sustainably sourced materials to efficiently recycling EVERY shoe

Stay Connected at Every Step:
It isn't just about activity tracking data.