Digital Marketing Manager - Boston, United States - Stavvy, Inc.

Description

Who we are

Stavvy is transforming how business is conducted remotely by making complex legal and financial transactions easier, safer, and more accessible to all. Whether we are working to enable title companies to facilitate remote closings in a safe way, better connecting lenders with the businesses they use during the home buying process, or building the next set of tools for the platform, Stavviators (our employees) are disruptors at heart. Our team is constantly iterating, solving problems, and working together to simplify life's defining moments. If you want to help power the paperless revolution, join us at Stavvy

As our Digital Marketing Manager, you'll be an integral part of the Marketing team and report directly to the Vice President of Marketing. You will be responsible for developing, implementing, and managing digital marketing campaigns that drive website traffic, generate leads, and increase brand awareness.

• Expand Stavvy's current SEM strategy to include new target markets and geographically targeted campaigns that generate B2B leads and build brand awareness in the marketplace
• Collaborate with the marketing team to create and execute paid search, paid social, display advertising, and programmatic advertising campaigns
• Set benchmarks that measure the performance of paid campaigns and communicate those results to the business
• Monitor and analyze campaign performance metrics to identify areas for improvements and put those improvements into practice
• Develop and execute digital marketing strategies that drive traffic and conversion across multiple channels
• Manage and optimize paid search campaigns across platforms including Google Ads and Bing Ads
• Partner with Content Marketing Manager to conduct keyword research and analysis that increases organic traffic while optimizing paid efforts
• Ensure effective budget allocation by optimizing spend to achieve maximum ROI
• Write engaging, creative ad copy that increases ad conversions
• Identify opportunities for A/B testing throughout the funnel
• Collaborate with Website Manager to improve user experience and conversion rates
• Stay up-to-date on market trends and best practices in digital marketing while keeping a pulse on competitor activity
• Collaborate with multiple teams to drive marketing initiatives forward
• Generate weekly and monthly metrics reports

• Bachelor's degree in advertising, marketing, business, or related field
• 5+ years experience in digital marketing, with a focus on SEM
• Strong understanding of keyword optimization and SEO best practices
• Experience with Hubspot, Google Analytics, Google Ads, Bing Ads, LinkedIn Ads, and other digital marketing tools
• Ability to blend creative and analytical thinking
• Graphic design skills are a plus
• Website design and coding skills are a plus
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills
• Ability to work independently and collaboratively in a fast-paced environment
• Strong project management skills and ability to manage multiple campaigns simultaneously

• Stavvy is committed to competitive and equitable pay for all Stavviators. The listed pay range for this role is a good faith estimate of the hiring range for this position. Compensation offered will be determined based on several factors including an individual's experience, qualifications, and geographic location.
• The Boston based range for this full time position is $105, ,000
• Learn more about Stavvy's Compensation Philosophyfrom Hannah Lombardo, Stavvy's Vice President, People & Culture

• Fully Covered Medical Insurance
• Dental and Vision Insurance
• Equity
• Unlimited PTO
• Paid Holidays
• 401K
• Office centrally located in Boston's financial district
• Paid Parental, Medical & Military Leave
• Monthly $100.00 employee lifestyle stipend
• Competitive salary and generous stock options
• Core values-based leadership
• Endless opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup

If this sounds like a company you would like to join and a role you would thrive in, please don't hold back from applying Stavvy is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.