- Develop and execute influencer marketing strategies to amplify brand awareness and engagement.
- Manage analyst relations, including scheduling calls and tracking research inclusion opportunities.
- Seek, compile, and submit award applications while tracking all awards and press mentions.
- Research trending stories for content inspiration and craft articles for press coverage.
- Create pitch emails and curate pitch lists for journalists and influencers.
- Develop and optimize press kits on the company website.
- Collaborate with the events team on community engagement initiatives.
- Manage review sites and construct client review campaigns with the Account Management and Sales Team.
- Lead and manage external PR teams to align with communication objectives.
- Work with C-Suite executives to get quotes and content inspiration for PR objectives.
- Collaborate with the internal marketing team to utilize existing content strategies for PR strategy development.
- Other opportunities as they arise.
- Proven experience (5 years) in marketing communications and public relations roles, preferably within the cybersecurity or technology industry.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and pitches.
- Proficiency in content creation, copywriting, and press release development.
- Experience managing teams and collaborating cross-functionally.
- Demonstrated ability to build and maintain relationships with journalists, influencers, and industry stakeholders.
- Highly organized with strong project management skills.
- Flexibility to adapt to a fast-paced, dynamic work environment.
- Job will generally be performed in an office environment but may require travel to visit company offices and/or property locations.
- While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
- Must occasionally lift and/or move up to 25 pounds.
- Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.
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Marketing Communications Manager - Kennedy Space Center, United States - ThreatLocker
Description
COMPANY OVERVIEWThreatLocker is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker platform with Application Allowlisting, RingfencingTM, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities.
POSITION OVERVIEW
ThreatLocker is seeking a dynamic and experienced Marketing Communications Manager specializing in Public Relations to join our internal Marketing team. The ideal candidate will be a strategic thinker with a passion for storytelling, brand building, and relationship management. The Marketing Communications Manager will play a pivotal role in elevating the brand presence of ThreatLocker, fostering media relationships, and driving impactful communications initiatives.
JOB SCOPE
The Marketing Communications Manager is responsible for, but not limited to:
The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed.
