Category Development Manager - Bentonville, United States - Red Bull

Description

Company Description

Our goal is to be the energy category experts, and the only reasonable choice when deciding on an energy category partner.

Reporting to the Director of Category, you will be an integral part in building credible, long term, category lead relationships with our retail partners.

You will apply category insights and expertise to identify opportunities for them to grow Energy Drink sales and retailer market share.

You will create spreadsheets, databases, and presentations that communicate the raw data into actionable insights for the business issue.


Job Description

CATEGORY DEVELOPMENT

Guide execution of Red Bull Category Management resources to provide solutions to establish strategic plans for assigned Customer Teams and Red Bull Regions.

Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.

Facilitate the customer category review process by integrating with strategic customer and category goals.

Turn insights into actions by evaluating Category plans and identifying opportunities for our retailers to capitalize on.

Present Red Bull's Category credentials to important retailers.


CATEGORY MANAGEMENT

Develop an unassailable level of Energy Category and broader beverage insights.

Provide leading edge Category Management solutions, utilizing and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to generate the information for Category reviews.

Deliver regular Category reviews, plans and strategies with Retailer partners.

Provide insights of sales, pricing, opportunity gaps for incremental volume.

Manage Planogram creation and store level round table process for Retailers that are the best for the Category.


ANALYSIS

Deliver analysis on new item introductions and performance analysis.

Provide new product/package mix analysis.

Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.

Develop regular internal and Retailer specific scorecards and trackers.


Qualifications

3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics, or shopper insights.

5+ years of related experience (Sales, distribution, Trade Marketing, etc.) within CPG

Experience understanding, utilizing, and employing syndicated data, customer card/POS data, and panel data to achieve internal and external wins through sales and share growth (experience with data sources such as Nielsen, IRI, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC)

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage


Additional Information


Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc.

is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.