Marketing Manager - Alachua, United States - The National Center for Construction Education

Description

Job Type

Full-time

Description

We are looking for a Marketing Manager to join our team of hard-working professionals. The ideal candidate for this role is a creative, proactive individual with a genuine interest in marketing and is comfortable with all aspects of marketing. As the Marketing Manager, you will be responsible for the planning and project management/execution of marketing campaigns. Working with internal teams and the Senior Marketing Manager, you will be responsible for managing, executing, and analyzing marketing campaigns. Qualified candidates will have a minimum of 5 years of marketing experience and a bachelor's degree or higher.

Requirements

1. Plan and manage marketing campaign execution

• Work with Marketing leadership, Product and other internal departments to plan and develop marketing campaigns and tactics
• Ensure on-time and accurate execution of campaigns
• Develop compelling campaigns that raise awareness, generate leads, and build brand awareness
• Review and communicate campaign messaging and strategy regularly with Marketing leadership for key initiatives

2. Monitor performance indicators and benchmarks, communicate trends, and analyze unexpected variances.

• Provide regular campaign reporting and analysis and detail areas of opportunity to enhance performance against campaign/program objectives
• Set and update campaign performance expectations for internal teams
• Monitor KPIs to ensure planned performance expectations are met
• Collaborate with internal teams to create landing pages and optimize user experience
• Develop and monitor testing plans, with internal teams

3. Serve as liaison to marketing's intra-departmental teams, departments outside of marketing, and external stakeholders/partners, such as Pearson. Responsibilities include but are not limited to:

• Share content recommendations for the Content, Communications and Creative Team, and collaborate on their execution, as needed
• Provide lead generation and relationship nurturing recommendations for the Digital Marketing Team and collaborate on their execution, as needed.Support other departments within NCCER through meetings and updates as needed

4. Stay informed of construction and maintenance industry trends

5. Other duties as assigned

Qualifications

• Bachelor's Degree in Marketing, Communications or relevant field required
• Minimum five years of experience in a related field, which may include internships
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Strong writing and communication skills: this person is an adept writer with versatile writing skills who can adapt to our company voice, and produce a range of content in different formats
• Hands-on experience with social media, re-targeting, SEO, landing pages, drip campaigns, and auto-responders
• Curious to learn about the business and isn't shy to approach team members across all departments
• Self-starter with excellent oral and written communication skills
• Ability to work effectively in a multi-task, detail-oriented, and deadline-driven environment
• Creativity, initiative, organization, good judgment, and the ability to express thoughts clearly and simply
• Must be proactive, positive, a team player, and have a "get it done" approach
• Must be dependable in attendance and performance
• Some travel may be required

Software Skills

• Proficient in Microsoft Office suite including Microsoft PowerPoint, Word, Excel, and Outlook
• Experience with Google marketing tools including Ads, Analytics, Tag Manager and Data Studio highly preferred
• Contact management, website content management and/or html knowledge preferred
• Ability to use Adobe Creative Cloud (Photoshop, Illustrator and InDesign) preferred