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    Marketing Manager III - Boston, United States - US Tech Solutions

    US Tech Solutions
    US Tech Solutions Boston, United States

    2 weeks ago

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    Description
    Job Description:
    • As a Senior Product Marketing Manager for Edge Computing and Hybrid Cloud Storage, you will have the opportunity to define and drive the marketing strategy for a broad range of storage solutions for edge computing and hybrid cloud.
    • You will be creating the most compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive customer engagement and service adoption.
    • You will also work with the engineering teams to shape the product vision and prioritize features.
    • You will get to work on a rapidly growing business and have a big impact every day.
    Responsibilities:
    • Drive marketing programs to build hybrid storage, and data migration brand awareness and adoption, including providing sales team with collateral and tools.
    • Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance.
    • Work effectively across organizational boundaries to define, manage, and prioritize work.
    • Own the development of value propositions and go-to-market strategies for Client Edge Computing and Hybrid Cloud Storage solutions.
    • Work with engineering teams to distill key functionality and benefits into product marketing messages.
    • Craft & develop compelling audience-specific messages, content and tools (presentations, whitepapers, infographics, webinars, customer success stories, product videos, and how to guides etc.
    • Develop and execute on product marketing activities that reach target audiences effectively.
    • Drive successful service launches inclusive of customer benefit messaging and positioning.
    • Own web strategy and Client owned marketing channels including social, on-network promotion, events, and emails.
    • Work effectively across Client with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve business goals.
    Experience:
    • Strong marketing experience in B2B setting.
    • Strong messaging and writing.
    • Strong program management
    • Hybrid cloud experience preferred.
    Education:
    • Bachelors degree

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