CRO Specialist - Sioux Falls, SD

Join one of the fastest-growing companies in America. Recognized for three years as an Inc. 5000 award-winning company, Silencer Central has achieved over 400% growth in the past three years. Since 2005, we've been passionate about compliance, education, and community engagement ...

Job description

Join one of the fastest-growing companies in America. Recognized for three years as an Inc. 5000 award-winning company, Silencer Central has achieved over 400% growth in the past three years. Since 2005, we've been passionate about compliance, education, and community engagement in firearm sound suppression—making the silencer-buying process simple and accessible. Apply today and be part of our continued growth
Classification: Full time, Exempt

Shift: Monday – Friday, core hours 8:00am-5:00pm

Location: On-site

Job Summary
At Silencer Central, we believe in being customer-oriented, getting stuff done and expecting excellence in everything we do. These core values drive the work and passion of our team members, and they unite our business and customers. The Conversion Rate Optimization (CRO) Specialist plays a key role in driving online growth by analyzing, testing, and optimizing our websites to improve conversion rates and enhance the overall customer journey. This role partners closely with digital marketing, ecommerce, and analytics teams to identify opportunities for improvement across landing pages, product pages, and checkout experiences. Through data analysis, A/B and multivariate testing, and user behavior insights, the CRO Specialist develops and implements strategies that reduce friction, increase engagement, and maximize the effectiveness of online marketing efforts.

The ideal candidate combines strong analytical skills with a deep understanding of user experience and digital best practices. They are curious, data-driven, and proactive in identifying trends, testing new ideas, and delivering actionable insights that support measurable business growth across both Silencer Central and BANISH Suppressor websites.

Job Responsibilities & Essential Functions

• Analyze data to identify opportunities to improve user experience and increase conversion rates across Silencer Central and BANISH Suppressor's websites.
• Develop and execute A/B and multivariate tests to optimize landing pages, product pages, and checkout processes for improved performance.
• Utilize analytics tools (e.g., Google Analytics, Hotjar, etc.) to monitor and report on key performance indicators (KPIs) such as bounce rate, conversion rate, average order value, and cart abandonment.
• Map out the customer journey to identify pain points and areas of friction, developing strategies to optimize each step of the journey for higher conversions.
• Work closely with the ecommerce, content, and marketing teams to ensure seamless experience and alignment with overall business objectives.
• Conduct user testing, surveys, and heatmap analysis to gather insights and make data-driven recommendations for optimization.
• Keep an eye on industry trends and competitor websites to stay ahead of CRO best practices and introduce new strategies to improve Silencer Central and BANISH Suppressor's website performance.
• Provide regular reports on the performance of conversion optimization efforts, with actionable insights to improve results.

Job Requirements & Qualifications

• Bachelor's degree in marketing, advertising, business, communications, or related field required
• 2-4 years proven experience as a CRO Specialist, Digital Marketing Analyst, or similar role in digital marketing.
• Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred.
• Strong understanding of conversion rate optimization best practices, tools, and methodologies.
• Experience with A/B testing, multivariate testing, and other optimization techniques.
• Proficiency with Google Analytics, heatmap tools (e.g., Hotjar), and other data-driven optimization tools.
• Experience with e-commerce and CMS platforms (e.g., Wordpress, Shopify, Magento) is a plus.
• Knowledge of the firearm industry is a plus, but not required.
• Excellent attention to detail
• Excellent interpersonal, written, and oral communication skills
• Ability to manage multiple projects with strict deadlines in a fast-paced environment
• Ability to work independently to achieve goals and targets
• Ability to organize and prioritize work
• Ability to work in a team environment to achieve team, departmental, and corporate goals
• Critical thinking ability - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Ability to monitor and assess performance of self, team members and the operation to make improvements or take corrective action

Compensation And Benefits
Silencer Central offers a competitive total compensation package that includes

• Salary: $70,000 - $90,000 DOE.
• Incentive Bonus
• Unlimited PTO
• Company Paid Holidays
• Health Insurance: Copayment Plus Plans or High-Deductible Health Plan with $750 - $1,500 HSA match
• Dental Insurance
• Vision Insurance
• LTD and STD Insurance
• Company Paid Life Insurance
• EAP
• 401(k) with Company Match
• Employee Discount Program with industry partners
• Free snacks and drinks

Apply today and join our amazing team Our business is growing and we need motivated people to help us continue our success

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