Director, Lifecycle Marketing - Philadelphia
1 week ago

Job summary
You will own Insomnia Cookies' performance marketing engine across paid media and owned lifecycle channels accountable for customer acquisition retention frequency and lifetime value.
This role leads strategy and execution across paid channels as well as owned channels email SMS push in-app loyalty.
- You will ensure these channels work together as a cohesive system acquiring the right customers nurturing relationships and driving repeat behavior.
- You will partner closely with Brand and Creative teams to ensure performance marketing is on-brand effective while maintaining clear accountability for results.
Job description
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