- Design and carry out experiments to test and measure marketing campaign effectiveness, including experiment set up, establish control groups, and devise A/B tests
- Develop and validate statistical models to measure the effectiveness of various marketing activities and predict and prioritize customer behavior
- Analyze pools of data to discover trends, patterns, or correlations that can drive optimized business decisions
- Work with business partners to transform customer understanding into measurable business results
- Present findings on customer behavior and actionable recommendations to multiple audiences with various needs
- Establish KPIs to demonstrate an increase in lead generation, sales, and additional desired client behaviors
- Build automated dashboards and campaign readout presentations to distribute learnings
- Effectively size the opportunity of new business strategies to develop logic-based prioritization
- 5-7 years of experience using data mining/analytical methods, preferably in marketing optimization
- Experience evaluating various types of marketing campaigns
- Strong working knowledge of statistical software and programming (R, Python, SAS preferred)
- Expertise in SQL and Python to join and transform data into workable datasets
- Hands-on experience with statistical analysis, data mining and other analytical techniques
- Hands-on experience with data gathering/management/manipulation
- Experience supporting key management decisions with clear and concise data analysis
- Bachelor's degree in mathematics, statistics, economics, data science, or equivalent
- Self-starter able to adapt to changing conditions/requirements
- Ability to work under tight deadlines
- Clear and effective communication at various levels of the organization
- Master's degree in mathematics, statistics, economics, or data science preferred
- Medical, dental, vision and life insurance
- Retirement savings - 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time - 16 hours per calendar year
- Leave of absence programs - including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.
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Data Science Marketing Manager, Customer and Campaign Analytics - Englewood, United States - Empower Retirement
Description
Grow your career with a growing organization
Whether they're helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that's hard to beat. And from a personal satisfaction perspective, you'll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.
As a Data Science Marketing Manager for Customer and Campaign Analytics, you will lead the analytics of customer lifecycle campaigns, customer behavior, development and execution of significance testing, along with presentation of campaign results and optimization opportunities.
What you will do:
What you will bring:
What will set you apart:
***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***
What we offer you
We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
Base Salary Range
$97, $136,975.00The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Equal opportunity employer * Drug-free workplace
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***
Job Posting End Date at 12:01 am on:
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