Director, Marketing Science - New York, NY
1 month ago

Job summary
We are looking for a Director of GTM Analytics to drive data-informed decision-making across Amex GBT's global growth engine.
Responsibilities
- Own the end-to-end measurement framework for Amex GBT's GTM engine.
- Partner with Marketing, Sales, and Client Management teams to assess program impact and optimize channel mix, targeting, segmentation, and investment decisions.
Job description
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