Remote Head of Product Marketing - Philadelphia, PA, United States - Crossover

Description

Crossover is the world's #1 source of full-time remote jobs.

Are you a marketing all-rounder, agile in your approach, and driven by the thrill of transforming abstract company goals into a killer digital strategy? If this resonates with you, this is your opportunity to enter at the ground level of a forward-thinking and well-funded startup as their first marketing hire.

We're on a mission to empower students from Kindergarten to 12th grade to master their academic workload in just 2 hours a day.

But here's the kicker – they'll also be absorbing knowledge at double the pace, covering two years' worth of content in a single year.

All this in a compact 120 minutes, encompassing math, reading, writing, science, and social studies.

Our sights are set on a hands-on, full-stack marketing maestro who can navigate both the B2B private school landscape and the B2C realm.

We don't want someone who will get lost in three-month research projects and churn out lengthy plans that gather digital dust.

While you will own the entire gamut of strategic marketing, you'll have the freedom and resources to enlist agency support when execution demands it.

If you're ready to step into the arena, seize the opportunity, and make a lasting impact in an EdTech startup, we want to hear from you.

Defining the target market, value proposition, and core marketing messages
Hands-on creation and refinement of marketing content, ensuring its resonance with our brand voice
Micromanaging junior team members without focusing on the bigger strategic picture
Director Of Product Marketing Key Responsibilities
Establishing a clear market footprint and voice for the company, ensuring alignment with our target audience in the private school and homeschooling sectors
A minimum of 5 years of progressive marketing experience for B2B software, SaaS, or EdTech companies or startups
Exceptional content-creation abilities
Ability to balance strategy development and practical execution to meet ambitious deadlines
Experience communicating directly with senior executives
Marketing leadership experience for B2C/D2C software, SaaS, or EdTech products

2hr Learning is powered by AI technology that enables schools to provide personalized, mastery learning to students, enabling them to learn faster than standard school, thereby freeing up the rest of the school day to pursue their passions and interests.

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. You will receive an email with a link to start your self-paced, online job application.

Our hiring platform will guide you through a series of online "screening" assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.

Third, we will send to whatever email account you indicated on the Apply form - by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.

If all else fails, just reset your password by visiting if you already applied using LinkedIn EasyApply.