- Lead the end-to-end development of 360° seasonal brand campaigns (e.g., World Book Day, Mother's Day, Holiday, Ramadan) across digital, social, experiential, partnerships, and traditional channels.
- Lead evergreen brand-building campaigns that communicate the brand's key differentiators, such as craftsmanship and savoir-faire, and further develop the concept of the "Library."
- Define and evolve brand positioning, messaging, and creative direction in alignment with business goals.
- Oversee PR strategy and execution, including media relations, thought leadership, influencer partnerships, and crisis communications.
- Develop and manage a calendar of brand events, activations, and sponsorships that build awareness and deepen engagement.
- Collaborate with product and creative teams to ensure brand consistency across all consumer touchpoints.
- Manage relationships with internal and external partners, including internal Art Directors, to deliver best-in-class creative concepts and execution.
- Monitor industry trends, cultural movements, and competitor activity to inform proactive marketing strategies.
- Define and track KPIs to measure the effectiveness of campaigns and initiatives, leveraging insights to optimize performance.
- Lead, mentor, and inspire a high-performing brand marketing team.
- Own and manage the full global seasonal marketing calendar.
- 8–12+ years of progressive experience in brand marketing, preferably within consumer, lifestyle, or entertainment industries.
- Demonstrated success in leading integrated, multi-channel campaigns from strategy through execution.
- Strong expertise in PR, media relations, and event marketing.
- Exceptional leadership and team management skills, with experience leading cross-functional teams.
- Ability to thrive in a fast-paced, high-growth environment, balancing strategic vision with hands-on execution.
- Excellent storytelling, communication, and presentation skills.
- Deep understanding of cultural trends, consumer behavior, and brand building.
- Passion for developing creative concepts, with a keen aesthetic eye.
- Opportunity to shape and elevate a growing, culturally relevant brand.
- Creative, fast-moving, and collaborative team environment.
- Competitive compensation, benefits, and growth opportunities.
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Company Description · LECHERY is a New York City–based fashion brand redefining modern hosiery. Known for its signature high-shine tights and bold color range, LECHERY blends glamour with everyday wear. The brand is carried by major retailers including Target, Macy's, and Nordstr ...
New York $65,000 - $130,000 (USD) per year1 week ago
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Company Description · LECHERY is a New York City–based fashion brand redefining modern hosiery. Known for its signature high-shine tights and bold color range, LECHERY blends glamour with everyday wear. The brand is carried by major retailers including Target, Macy's, and Nordstr ...
New York $65,000 - $130,000 (USD) per year3 days ago
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Company Description · LECHERY is a New York City–based fashion brand redefining modern hosiery. Known for its signature high-shine tights and bold color range, LECHERY blends glamour with everyday wear. The brand is carried by major retailers including Target, Macy's, and Nordstr ...
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Director of Brand Marketing - New York - ASSOULINE
Description
About the Role
We are seeking a dynamic and strategic Global Brand Marketing Director to lead the development and execution of integrated, 360° seasonal marketing campaigns that amplify our brand presence, drive consumer engagement, and deliver business impact. This role will oversee brand strategy, creative campaign development, public relations, and high-profile events. The ideal candidate has a proven track record of building culturally relevant campaigns, leading cross-functional teams, and managing external agency and partner relationships.
Key Responsibilities
Qualifications
Why Join Us?
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Brand Marketing
Only for registered members New York
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Brand Marketing
LECHERY- New York
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Brand Marketing
Only for registered members New York, NY
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Brand Marketing Manager, Global Brand Marketing
Only for registered members New York, NY
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Brand Marketing Manager, Global Brand Marketing
Only for registered members New York
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Marketing Director Brand Marketing
Only for registered members New York
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Marketing Director Brand Marketing
Only for registered members New York
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Marketing Director Brand Marketing
Only for registered members New York, NY
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Senior Brand Marketing Manager, Brand
Only for registered members New York
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Brand Marketing Manager
Only for registered members New York
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Brand Marketing Manager
Only for registered members New York
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Brand Marketing Consultant
Only for registered members New York
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Brand Marketing Lead,
Only for registered members New York
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Brand Marketing Manager
Only for registered members New York
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Senior Brand Marketing Manager, Brand
Full time Only for registered members New York
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Brand Marketing Manager
Only for registered members New York
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Director of Brand Marketing
Only for registered members New York
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Director of Brand Marketing
Only for registered members New York
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Director of Brand Marketing
Full time Only for registered members New York
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Brand Marketing Specialist
Only for registered members New York
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SVP Brand Marketing
Only for registered members New York
