Director of Brand Marketing - New York - ASSOULINE

    ASSOULINE
    ASSOULINE New York

    1 day ago

    Retail
    Description

    About the Role

    We are seeking a dynamic and strategic Global Brand Marketing Director to lead the development and execution of integrated, 360° seasonal marketing campaigns that amplify our brand presence, drive consumer engagement, and deliver business impact. This role will oversee brand strategy, creative campaign development, public relations, and high-profile events. The ideal candidate has a proven track record of building culturally relevant campaigns, leading cross-functional teams, and managing external agency and partner relationships.

    Key Responsibilities

    • Lead the end-to-end development of 360° seasonal brand campaigns (e.g., World Book Day, Mother's Day, Holiday, Ramadan) across digital, social, experiential, partnerships, and traditional channels.
    • Lead evergreen brand-building campaigns that communicate the brand's key differentiators, such as craftsmanship and savoir-faire, and further develop the concept of the "Library."
    • Define and evolve brand positioning, messaging, and creative direction in alignment with business goals.
    • Oversee PR strategy and execution, including media relations, thought leadership, influencer partnerships, and crisis communications.
    • Develop and manage a calendar of brand events, activations, and sponsorships that build awareness and deepen engagement.
    • Collaborate with product and creative teams to ensure brand consistency across all consumer touchpoints.
    • Manage relationships with internal and external partners, including internal Art Directors, to deliver best-in-class creative concepts and execution.
    • Monitor industry trends, cultural movements, and competitor activity to inform proactive marketing strategies.
    • Define and track KPIs to measure the effectiveness of campaigns and initiatives, leveraging insights to optimize performance.
    • Lead, mentor, and inspire a high-performing brand marketing team.
    • Own and manage the full global seasonal marketing calendar.

    Qualifications

    • 8–12+ years of progressive experience in brand marketing, preferably within consumer, lifestyle, or entertainment industries.
    • Demonstrated success in leading integrated, multi-channel campaigns from strategy through execution.
    • Strong expertise in PR, media relations, and event marketing.
    • Exceptional leadership and team management skills, with experience leading cross-functional teams.
    • Ability to thrive in a fast-paced, high-growth environment, balancing strategic vision with hands-on execution.
    • Excellent storytelling, communication, and presentation skills.
    • Deep understanding of cultural trends, consumer behavior, and brand building.
    • Passion for developing creative concepts, with a keen aesthetic eye.

    Why Join Us?

    • Opportunity to shape and elevate a growing, culturally relevant brand.
    • Creative, fast-moving, and collaborative team environment.
    • Competitive compensation, benefits, and growth opportunities.

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