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- Reviewing and creating public relations and marketing materials such as press releases, blog posts, and newsletters
- Tracking and reporting analytics on marketing and communications campaigns, developing communications materials, communication schedules, promotions, email campaigns, and copy
- Focuses on digital media as well as the dissemination of digital campaigns via the web, email software, and social media
- Strategically recruits, writes, and edits content for AACRAO Connect, a biweekly newsletter; Recognizes good stories and exercises good storytelling skills.
- Provides direct operational support across AACRAO departments, including copywriting, development of marketing assets, and strategic and tactical recommendations that drive data-informed marketing campaigns based on analytics.
- Manages technical backend support where needed to synchronize and automate the use of AACRAO's communication platforms.
- Monitors, assesses, and reports on website performance on a regular basis using Google Analytics and develops strategies to grow website traffic.
- Manages, coordinates, and directs the flow of information into AACRAO's community platform.
- Assists the Director with managing public relations, developing a content marketing plan, and executing regular media outreach by identifying and researching media outlets, producers, editors, and reporters receptive to AACRAO's message.
- Delivers traditional media and digital (search, social, email, paid ads) analytics, plus creative testing and hypothesis testing.
- Monitors lead status and funnel metrics to help ensure the effectiveness of lead management programs.
- Experienced copywriter and copy editor with an eye for maintaining an on-brand voice and tone.
- Moderate graphic design experience; Eye for design.
- Moderate experience with Adobe InDesign and Photoshop.
- Familiar with basic HTML.
- Tech-savvy individual and not afraid to dive in to master new platforms.
- Organized and loves a plan but knows how to make adjustments as needed.
- Direct, conscientious, and values good work.
- Fluent in the use of Microsoft Office Products (Excel, Word, Powerpoint) and Google Suite products (GDrive, GDocs, GSheets).
- Deadline oriented.
- Copy Writing
- Editing
- Creativity
- Project Management
- Market Research
- Problem-solving
- Strategic Communication
- Bachelor's degree or higher (social science, humanities, or education preferred), or five years equivalent experience.
- Familiarity with APA and MLA writing styles
- 5 - 6 years experience in marketing and communications, ideally in non-profit communications, web communications, professional social media, and/or journalism.
- Demonstrated experience in supporting and developing communications and marketing strategies in a team environment, including internal communications.
- Demonstrated experience multitasking and taking ownership of various major- and long-term projects with multiple stakeholders.
- Experience in event planning, project management, and/or development.
Manager, Marketing and Communication - Washington, United States - AACRAO
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Description
About the Job POSITION SUMMARYThe Marketing and Communications Manager supports the Marketing & Communication department through copyediting, content development, project management, marketing technology and analytics, and event management. This role involves:
The mission of the American Association of Collegiate Registrars and Admissions Officers is to advance and support a richly diverse, globally interconnected community of higher education professionals and the institutions, organizations, and learners they serve through its resources, leadership, and advocacy.
KNOWLEDGE, REQUIRED AND PREFERRED SKILLS