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    Paid Media Director - Alexandria, United States - Mondo

    Mondo
    Mondo Alexandria, United States

    4 weeks ago

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    Human Resources
    Description

    As a Paid Media Director, you'll join our dynamic team of cross-channel digital strategists and subject matter experts, collaborating to achieve best-in-class results.

    Top 3 Must-Haves:

    1. 8+ years of experience: We're seeking a seasoned professional with a minimum of 8 years of experience in the field.
    2. Marketing agency experience: Familiarity with agency workflows and processes is crucial to seamlessly integrate into our team.
    3. Multi-channel paid media experience: Previous hands-on experience with paid social and programmatic advertising across major channels is essential.

    Key Responsibilities:

    • Strategic Planning: Oversee the planning, implementation, and performance of a portfolio of paid media campaigns, ensuring alignment with client objectives.
    • Team Management: Lead and mentor a team of paid media strategists and analysts, providing guidance and support to drive results.
    • Client Collaboration: Understand client goals and translate them into effective digital advertising strategies, communicating plans and progress effectively.
    • Campaign Measurement: Define KPIs, develop measurement strategies, and oversee the reporting of campaign performance, utilizing tools such as Google Analytics and Excel.
    • Technology Implementation: Define the advertising technology stack and tools required to support campaign execution, staying updated with emerging technologies and trends.
    • Training and Mentorship: Oversee, train, and mentor junior digital paid media staff, fostering growth and development within the team.

    Qualifications:

    • 8+ years of experience: Proven track record of planning and running successful paid media campaigns.
    • Media Buying Expertise: Deep understanding of media buying across programmatic, social, search, and other digital channels.
    • Analytical Skills: Strong proficiency in Google Analytics and Excel for campaign analysis and optimization.
    • Programmatic Experience: Expertise in setting up and running programmatic media in DSPs such as DV360 and The Trade Desk.
    • Communication Skills: Excellent verbal and written communication skills are essential for client interactions and team collaboration.
    • Education: Bachelor's degree or equivalent experience is required.

    Bonus Skills:

    • Experience with CRM and marketing automation tools would be advantageous.
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