- 8+ years of experience: We're seeking a seasoned professional with a minimum of 8 years of experience in the field.
- Marketing agency experience: Familiarity with agency workflows and processes is crucial to seamlessly integrate into our team.
- Multi-channel paid media experience: Previous hands-on experience with paid social and programmatic advertising across major channels is essential.
- Strategic Planning: Oversee the planning, implementation, and performance of a portfolio of paid media campaigns, ensuring alignment with client objectives.
- Team Management: Lead and mentor a team of paid media strategists and analysts, providing guidance and support to drive results.
- Client Collaboration: Understand client goals and translate them into effective digital advertising strategies, communicating plans and progress effectively.
- Campaign Measurement: Define KPIs, develop measurement strategies, and oversee the reporting of campaign performance, utilizing tools such as Google Analytics and Excel.
- Technology Implementation: Define the advertising technology stack and tools required to support campaign execution, staying updated with emerging technologies and trends.
- Training and Mentorship: Oversee, train, and mentor junior digital paid media staff, fostering growth and development within the team.
- 8+ years of experience: Proven track record of planning and running successful paid media campaigns.
- Media Buying Expertise: Deep understanding of media buying across programmatic, social, search, and other digital channels.
- Analytical Skills: Strong proficiency in Google Analytics and Excel for campaign analysis and optimization.
- Programmatic Experience: Expertise in setting up and running programmatic media in DSPs such as DV360 and The Trade Desk.
- Communication Skills: Excellent verbal and written communication skills are essential for client interactions and team collaboration.
- Education: Bachelor's degree or equivalent experience is required.
- Experience with CRM and marketing automation tools would be advantageous.
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Media Director
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Media Director
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Media Director
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Middle East Institute Washington, DC, United StatesAbout Middle East Institute · Founded in 1946, the Middle East Institute is the oldest Washington-based institution dedicated solely to the study of the Middle East. It is a non-partisan think tank providing expert policy analysis, educational and professional development service ...
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Deputy Director of Marketing and Digital Media
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Paid Media Director - Alexandria, United States - Mondo
Description
As a Paid Media Director, you'll join our dynamic team of cross-channel digital strategists and subject matter experts, collaborating to achieve best-in-class results.
Top 3 Must-Haves:
Key Responsibilities:
Qualifications:
Bonus Skills:
