- Manage and execute key winning brand strategies with your cross-functional teammates, including—but not limited to—strategic brand planning, product development, packaging/quality initiatives, pricing analysis, distribution planning, advertising, and retail/shopper marketing.
- Collaborate with Business Analytics and CMI to optimize the brand's monthly reporting structure, track innovation launches, and lead key research projects and assessments of market trends, turning insights into growth plans.
- Lead strategy and execution of experiential events, top industry trade shows, and key external partnerships in collaboration with Marketing Operations and Trade.
- Be the face of the Brand and key contact with cross functional leaders. Ensure all strategic brand documents, including annual plans, P&L statements, and brand standards, are communicated to key stakeholders and available for reference on shared corporate platforms.
- Partner with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, and budgetary requests and revisions. Manage Brand's P&L statements
- Three years of relevant experience working in marketing or brand management
- Two years of relevant experience analyzing financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management
- Demonstrated excellent time management and organizational skills
- Demonstrated critical thinking, analytical, and problem-solving capabilities.
- Demonstrated ability to turn consumer insights into measurable marketing initiatives
- Knowledge of and ability to apply marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans
- Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
- Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management
- Prior exposure to Creative and Digital Advertising processes and executions.
- Proficiency with MS Office software (Excel, PowerPoint & Word)
- Bachelor's degree in Business, Marketing, or related field
- Travel 15% to 25%
- This position has an option to be remote with monthly travel to the Jacksonville headquarters.
- Two plus years' experience working with age-restricted products, value chains, and/or industries affected by regulatory restrictions.
- MBA degree
- Great benefits package, including a full suite of health benefits, a generous 401(k) Plan, paid parental leave, a strong rewards and recognition program, and a focus on mental health and well-being.
- An inclusive environment with Employee Resource Groups to join and volunteer opportunities.
- A Hybrid work schedule.
- Professional growth and development programs to help advance your career.
- Challenging environment with big goals and the opportunity to make a significant impact.
Senior Associate Brand Manager - Jacksonville, United States - Swisher
Description
Swisher, headquartered in Jacksonville, Florida, is a leading lifestyle portfolio of brands for adult consumers headquartered in Jacksonville, Florida. Our superior customer relationships, innovative thinking, and highest quality products have driven the company to grow and adapt for over 160 years. The legendary company we are today is a result of our unrelenting drive to shape the experiences of tomorrow.
As we shape the future, we are looking for people to continue to build on our history of pushing boundaries, shattering expectations, and evolving to solidify connections with adult consumers. In pursuing our mission, we require a passionate team of diverse backgrounds, viewpoints, and ideas. Our strong brand heritage provides our employees with challenging and rewarding careers, along with real growth opportunities.
Position Overview
As a Senior Associate Brand Manager, you will use your strong business acumen and agile marketing strategies and tactics to drive profitability, growth, and excitement for Rogue - one of the fastest growing and highly visible brands in our portfolio.
Reporting to the Director of Brand Strategy and working closely with the Sr. Brand Manager and cross-functional teams, you'll play a key role in driving brand strategy and implementing key marketing initiatives. You will have exposure to all facets of managing the brand and will be on a fast-track to become our team's next Brand Manager.
If you're a motivated, strategic thinker eager to build winning brands, challenge norms, and drive results in a fast-paced environment, we'd love to hear from you.
The Role
The Experience Needed
The Preferred Experience
What we offer