VP, Marketing - San Francisco, United States - Brightertunnel

Description

About The RoleAt Humane, we are at the forefront of blending cutting-edge technology with our commitment to computing that moves humanity forward.

We are in search of an innovative and dynamic VP, Marketing who will play a critical role in championing marketing strategy, and driving revenue growth through customer conversion and performance optimization.

This position requires a unique blend of technical skills, quantitative expertise, and analytical insight, along with brand empathy and vision.

What You Might DoLead our Direct Response (DR) and brand paid media strategies with a strong technical and analytical focus in order to drive customer conversion and revenue growth.

Implement state-of-the-art techniques in paid social, search, TV, OTT, video, and other digital channels.
Own the entire marketing analytics process, emphasizing performance metrics directly tied to revenue generation and customer conversion.
Utilize advanced analytical tools to conduct thorough ROI analysis, providing insights that guide revenue optimization.
Creatively steer social media strategy and demand generation using technical tools and strategies to maximize customer interest and conversion.
Apply your advanced knowledge in Customer Acquisition Cost (CAC) forecasting to smartly allocate marketing resources for maximum revenue impact.
Lead marketing data engineering by concentrating on the integration and analysis of data to support targeted, high-conversion marketing strategies.
Employ sophisticated data engineering techniques to refine marketing campaign precision and effectiveness.

Drive technical initiatives such as A/B testing, web development/engineering, and user experience optimization to elevate conversion rates and online revenue.

Build a diverse team with an emphasis on collaborative, data-driven approaches.
Ensure effective integration between technical, analytical, and marketing teams for cohesive, growth-oriented campaigns.

Essential Qualifications10+ years of experience in technical marketing roles, demonstrating a proven track record in revenue generation and customer conversion.

Strong analytical skills with experience in data-driven marketing strategies.
Technical proficiency in modern marketing tools and platforms.
Experience in complex partnership negotiations with a focus on performance and growth.
Preferred SkillsExpertise in social media strategy, SEO, PPC, and other digital marketing tools focused on conversion and revenue.
Strong understanding of web analytics and customer behavior analysis.
Excellent communication skills with the ability to present technical data in an understandable manner.
Creative problem-solving skills with a focus on technical solutions to marketing challenges.


Salary Range:
$265,000- $330,000#J-18808-Ljbffr