Marketing Program Manager - Boston, MA

Payrate: · $ $50.00/hr. · Summary: · We are seeking a highly organized, data-driven Field Marketing Field Program to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role plays a critical execution and performance support function, combining ...

Job description

Payrate:

$ $50.00/hr.

Summary:

We are seeking a highly organized, data-driven Field Marketing Field Program to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role plays a critical execution and performance support function, combining hands-on event delivery with audience acquisition and marketing performance reporting. The ideal candidate thrives in a fast-paced, matrixed environment and brings strong operational rigor, analytical capability, and cross-functional collaboration skills. This position will support company-led Tier 1 events, regional programs, and third-party industry engagements while helping drive measurable pipeline impact and marketing ROI.

Responsibilities:

• Event Execution & Field Support
• Support planning and execution of Tier 1, regional, and third-party events across AMER.
• Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support.
• Ensure consistent brand experience and operational excellence across activations.
• Assist with executive programs, demo staffing coordination, and meeting room management as needed.
• Audience Acquisition & Demand Support
• Execute targeted audience acquisition strategies, including segmentation and registration campaigns.
• Partner with Sales and Field Marketing to support call-down programs and structured follow-up initiatives.
• Contribute to standardized campaign toolkits and best practices to drive regional consistency.
• Support persona refinement and targeting improvements based on performance data.
• Performance Reporting & ROI
• Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI.
• Analyze funnel conversion trends and provide actionable insights to optimize marketing performance.
• Create stakeholder-ready reports, executive summaries, and post-event analyses.
• Support measurement of pipeline acceleration and MDP contribution across programs.
• Cross-Functional Collaboration
• Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams.
• Provide structured guidance to ensure effective lead follow-up and campaign execution.
• Support governance and reporting best practices across AMER programs.

Qualifications:

• 5-7 years of experience in B2B field marketing, demand generation, campaign operations, or event marketing.
• Proven ability to manage multiple projects in a fast-paced, matrixed organization.
• Experience supporting both event execution and marketing performance reporting.
• Strong analytical skills with ability to translate data into insights and recommendations.
• Excellent written, verbal, and stakeholder communication skills.
• Ability to work independently and collaboratively across teams.
• Willingness to travel domestically within AMER to support onsite event execution.

Desired Skills:

• Experience supporting enterprise-level sales organizations.
• Proficiency in CRM and marketing automation platforms; experience with reporting tools such as Tableau preferred.
• Familiarity with pipeline reporting, MDP contribution, and marketing ROI frameworks.
• Experience working across multiple business units or industries.

Pay Transparency:
The typical base pay for this role across the U.S. is:
$ $50.00 /hour
. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match,  life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.
 

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