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SEO Analyst - Ann Arbor, United States - RealTruck
Description
POSITION SUMMARY
The Organic Growth & SEO team seeks a team member to analyze various forms of data and help inform decisions and strategies.
The Analyst is responsible for extensive keyword research and report building in various software platforms like Ahrefs, Google Search Console, BrightEdge, Google Looker Studio (Tableau, MS Power BI), and Microsoft Excel.
The ideal candidate will have 2-4 years' experience in ecommerce SEO and possess a range of knowledge in sub-specialties from content development to technical reviews/audits, to reporting.
He or she will work closely with a team of analysts in complex problem-solving projects with clear action-oriented reporting deliverables.
CORE FUNCTIONS
Utilizing core SEO tools such as BrightEdge, Google Analytics, Google Search Console, SEMRush and others to help deliver regular reporting for the channel.
Delving deep into BrightEdge, ahrefs, Google Search Console and Google Ads to ensure proper tracking of the right search engine rankings.
Building and refining tracked keywords in database, updating preferred landing pages, and adding new/relevant groups to projects.
Helping execute the timely and accurate progression of tactical-level work tied to SEO projects.
This will mean coordinating, and acting on, website page-building, content-development, site inspection, QA of dev releases with SEO objectives, and reporting on results.
Reviewing on-page SEO elements to maximize web page and site-architecture performance.
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Familiarity with HTML and JS to be able to identify potential areas of concern, while aiding in the ongoing audits of key profit-centers throughout the Truck Hero family of websites.
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Proven capability to work with other teams to disseminate, and act-on, shared business information throughout corporate organizational structure.
Working closely with the paid media teams to share research data such as Google Ads, Business Intelligence, and inventory data.
Helping to determine new content to be developed for on-page SEO initiatives. Reviewing and copyediting content deliverables from writers.
QUALIFICATIONS & REQUIREMENTS
Education and Experience
Bachelor's degree required or equivalent relevant experience is required.
2-4 years SEO Analyst experience required.
Skills, Abilities, and Knowledge
The ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
An ability to interpret a variety of instructions.Occasional travel may be required.
COMPETENCIES
Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
Identifies and resolves problems in a timely manner. Gathers and analyzes information skillfully. Develops alternative solutions. Works well in group problem solving situations. Uses reason even when dealing with emotional topics.
Demonstrates accuracy and thoroughness. Looks for ways to improve and promote quality. Applies feedback to improve performance. Monitors own work to ensure quality.
Looks for ways to improve and promote quality. Demonstrates accuracy and thoroughness.
Assesses own strengths and weaknesses. Pursues training and development opportunities. Strives to continuously build knowledge and skills. Shares expertise with others.
SUPERVISOR RESPONSIBILITIES
This position functions as an individual contributor; a working team member with no oversight of others and no management responsibilities.
PHYSICAL REQUIREMENTS
This position is subject to
Sedentary Work:
Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Sedentary work involved sitting most of the time. Walking and standing are required only occasionally.Physical Activities
This position is subject to the following physical activities: talking, hearing, and the use of hands, wrists, or fingers in repetitive motions.
The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; expansive reading; visual inspection involving small defects, small parts and/or operation of machines (including inspection); using measurement devices; and/or assembly of fabrication of parts at distances close to the eyes.
This position operates in a professional office environment. This role routinely uses standard office equipment.
About RealTruck
RealTruck is the premier manufacturer and digital destination of accessories for truck, Jeep, Bronco and off-road enthusiasts around the world.
RealTruck's industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications.
The company's omni-channel retail approach delivers a seamless consumer experience online at , as well as through its 12,000+ dealer network and automotive (OEM) partnerships.
For more information, visit
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