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Client Partnership Executive - New York, NY, United States - Swayable

Swayable New York, NY, United States

1 month ago

Description

Swayable is a fast-growing, cloud analytics product that measures public opinion and the impact of messages and advertising content on it.

It is a 30-person team backed by top technology and social impact investors, including Y Combinator.

Founded in 2018 by two physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times.

Clients include major consumer-facing brands (Amazon, Airbnb, Square, Paramount Pictures), technology companies (Meta, Google), researchers (MIT, Yale, Stanford) and mission-aligned advocacy campaigns (including multiple Democratic Presidential candidates).

The technology we develop is at the leading edge of transforming some of the world's most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.

Swayable is looking for a high-performing, fast-learning, and energetic Client Strategy Director to support our enterprise clients, lead the development of strategic pre-testing programs for major accounts, and drive upsell and expansion together with our sales team.

As a strategic advisor to our largest clients, you would enhance their brand narratives through rigorous testing and data. In this role, you will advise our clients as they adopt Swayable's innovative tools to support their mission.
Lead the development of strategic pre-testing programs for major accounts
Advise clients on designing and interpreting content tests
Identify and develop ways to support your clients by bringing the best of Swayable's products and pushing our product development as needed
Help win pitches by demonstrating how to solve the client's problems with your brand background and Swayable's platform
4+ years of experience in client-facing roles, ideally at a brand agency/consultancy
~ Ability to think like and speak the language of brands and customer insights teams
~ Significant experience developing and winning pitches and leading complex projects at enterprise clients
~ College degree or higher (STEM, communications, statistics, business, public policy fields can be helpful)
~ Ability to bring a consultant mindset to your client interactions, with critical thinking, problem-solving and ongoing support
~ An analytic mindset with the ability to synthesize data (Excel required, Python a plus)
~ Excellent project management:
able to self-manage and prioritize
~ Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel

Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process.

Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance
Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
Help manage the marketing budget, ensuring accurate forecasting and on-budget spend

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~Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
~ Previous experience leading the marketing + operations relationship
~ Solid balance of art and science – creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals, numbers, and operations
~ Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
~ Strong analytical and quantitative skills to distill meaning out of data and translate into action
~ Excellent writing skills in particular
~ Experience in data platforms or analytics markets a plus

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Problem-solving and relationship-building with leading clients, many of which are major consumer-facing brands and technology companies (Amazon, Meta, Square, Paramount Pictures)
~(Development and project management of cutting-edge programs as part of digital marketing transformation
~ Exposure to cutting edge technology and research methodology through the Swayable Platform
~ Insight into content creation and messaging techniques that influence modern day marketing
~ Experience working collaboratively in a small-team start-up environment, partnering with data science, product, and sales
~ Comfort with advanced data analytics, synthesis, and storytelling

Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel

Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process.

Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance
Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
Help manage the marketing budget, ensuring accurate forecasting and on-budget spend

"}" data-sheets-userformat="{"2":513,"3":{"1":0},"12":0}"

~Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
~ Previous experience leading the marketing + operations relationship
~ Solid balance of art and science – creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals, numbers, and operations
~ Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
~ Strong analytical and quantitative skills to distill meaning out of data and translate into action
~ Excellent writing skills in particular
~ Experience in data platforms or analytics markets a plus

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This includes large consumer facing brands (Amazon), as well as technology brands (Meta), and creative agencies (OMD Group). Our team operates as a support network, where we regularly step in to help each other out.
Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel

Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process.

Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance
Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
Help manage the marketing budget, ensuring accurate forecasting and on-budget spend

"}" data-sheets-userformat="{"2":513,"3":{"1":0},"12":0}"

~Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
~ Previous experience leading the marketing + operations relationship
~ Solid balance of art and science – creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals, numbers, and operations
~ Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
~ Strong analytical and quantitative skills to distill meaning out of data and translate into action
~ Excellent writing skills in particular
~ Experience in data platforms or analytics markets a plus

~ data-sheets-userformat="{"2":513,"3":{"1":0},"12":0}"

Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel

Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process.

Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance
Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
Help manage the marketing budget, ensuring accurate forecasting and on-budget spend

"}" data-sheets-userformat="{"2":513,"3":{"1":0},"12":0}"

~Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
~ Previous experience leading the marketing + operations relationship
~ Solid balance of art and science – creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals, numbers, and operations
~ Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
~ Strong analytical and quantitative skills to distill meaning out of data and translate into action
~ Excellent writing skills in particular
~ Experience in data platforms or analytics markets a plus

~ data-sheets-userformat="{"2":513,"3":{"1":0},"12":0}"

Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel

Manage the demand generation side of the Marketing team to perform against pipeline targets, while reporting monthly and quarterly on process.

Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing
Design integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies. Storyboard messaging and storylines for inclusion in integrated marketing campaigns
Help establish a marketing systems stack to enable agile, effective marketing performance. Leverage and manage CRM and marketing automation tools to measure, track and analyze marketing performance
Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting
Help manage the marketing budget, ensuring accurate forecasting and on-budget spend

"}" data-sheets-userformat="{"2":513,"3":{"1":0},"12":0}"

~Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
~ Previous experience leading the marketing + operations relationship
~ Solid balance of art and science – creativity in ideating integrated marketing campaigns and business mindset in efficiently managing goals, numbers, and operations
~ Experience with marketing automation tools, ABM, Digital Ads, and web analytics + optimization tools
~ Strong analytical and quantitative skills to distill meaning out of data and translate into action
~ Excellent writing skills in particular
~ Experience in data platforms or analytics markets a plus

~ data-sheets-userformat="{"2":513,"3":{"1":0},"12":0}"

100% Medical, Dental & Vision Plans
Own the strategy and implementation for Demand Generation, creating a comprehensive approach that aligns to company goals and go-to-market strategy
Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel